Fresh Fruits - CIS | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$28.57bn in 2024. The market is expected to grow annually by 5.98% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$117.70 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 10.45bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 40.4kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in the CIS is experiencing subdued growth, influenced by factors such as shifting consumer preferences, seasonal availability of various fruits, and economic fluctuations affecting purchasing power and import dynamics.

Customer preferences: Consumers in the CIS are increasingly gravitating towards organic and locally-sourced fresh fruits, reflecting a growing awareness of health and sustainability. This trend is particularly pronounced among younger demographics who prioritize clean eating and environmental responsibility. Additionally, urbanization and busy lifestyles are driving demand for convenient, ready-to-eat fruit options, such as pre-packaged snacks. Cultural preferences also play a role, with traditional fruits gaining popularity during local festivals, further influencing purchasing behaviors in the market.

Trends in the market: In the CIS, the Fresh Fruits Market is experiencing a surge in demand for organic and locally-sourced products, driven by consumers' heightened health consciousness and commitment to sustainability. Younger demographics are particularly influential, favoring clean eating and environmentally responsible choices. The trend towards convenience is also notable, with an increase in pre-packaged, ready-to-eat fruit options catering to urban lifestyles. Cultural celebrations further amplify interest in traditional fruits, impacting purchase decisions and presenting opportunities for industry stakeholders to innovate and align their offerings with evolving consumer preferences.

Local special circumstances: In the CIS, the Fresh Fruits Market is shaped by diverse geographical conditions and a rich tapestry of cultural traditions. The region's varying climates allow for a wide range of fruits, fostering local production that resonates with consumers seeking freshness and authenticity. Cultural festivities often highlight traditional fruits, enhancing their desirability. Additionally, regulatory frameworks promoting organic farming practices are gaining traction, encouraging sustainable agriculture and appealing to environmentally conscious consumers. These factors collectively drive market dynamics, influencing purchasing behaviors and product offerings.

Underlying macroeconomic factors: The Fresh Fruits Market in the CIS is significantly influenced by macroeconomic factors such as national economic stability, trade policies, and consumer spending patterns. Economic growth in the region enhances disposable incomes, allowing consumers to prioritize fresh and high-quality produce. Conversely, inflationary pressures may limit purchasing power, affecting demand. Global trends, such as increasing health consciousness and the rise of e-commerce, further shape consumer preferences for fresh fruits. Additionally, government initiatives promoting agricultural sustainability and organic farming are bolstering market growth, fostering a shift towards healthier consumption patterns and enhancing competitive dynamics within the sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.