Fresh Fish - Uruguay

  • Uruguay
  • Revenue in the Fresh Fish market amounts to US$305.80m in 2024. The market is expected to grow annually by 13.50% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$55bn in 2024).
  • In relation to total population figures, per person revenues of US$90.30 are generated in 2024.
  • In the Fresh Fish market, volume is expected to amount to 21.17m kg by 2029. The Fresh Fish market is expected to show a volume growth of 11.0% in 2025.
  • The average volume per person in the Fresh Fish market is expected to amount to 4.2kg in 2024.

Key regions: Russia, South Korea, Canada, United States, Philippines

 
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Analyst Opinion

The Fresh Fish Market in Uruguay has seen minimal growth due to factors such as limited consumer awareness and lack of access to digital technologies. Despite this, the market is slowly expanding thanks to the convenience of online services and increasing health consciousness among consumers.

Customer preferences:
As consumers in Uruguay become more health-conscious, there is a growing demand for sustainably-sourced and locally-caught fresh seafood in the Fresh Fish Market. This trend is influenced by a cultural appreciation for traditional fishing methods and a desire for healthier food choices. Additionally, the rise in eco-tourism and interest in supporting small-scale fishers has also contributed to the popularity of fresh, locally-caught fish.

Trends in the market:
In Uruguay, there is a growing demand for sustainable and locally sourced fresh fish, driven by increasing consumer awareness and preference for healthy and environmentally friendly food options. This trend is expected to continue as the government and industry stakeholders prioritize sustainable fishing practices and promote the consumption of locally caught fish. Additionally, the rise of e-commerce and online marketplaces for fresh fish is enabling small-scale fishermen to reach a wider market and increase their profits. This trend has significant implications for the industry, as it promotes economic growth and supports the preservation of marine resources. However, it also poses challenges for traditional fish markets, which may need to adapt to the changing consumer preferences and embrace digital platforms to stay competitive.

Local special circumstances:
In Uruguay, the Fresh Fish Market within the Fish & Seafood Market is heavily influenced by the country's coastal location and rich fishing heritage. The market is also shaped by cultural preferences for fresh, locally sourced seafood and strict regulations on sustainable fishing practices. These factors contribute to a high demand for fresh, high-quality seafood and a strong focus on preserving the country's marine resources. Additionally, Uruguay's open trade policies and growing tourism industry have led to an increase in exports of fresh fish and seafood, making it a thriving market for both local and international buyers.

Underlying macroeconomic factors:
The Fresh Fish Market of the Fish & Seafood Market within The Food market in Uruguay is heavily influenced by macroeconomic factors such as trade policies, consumer purchasing power, and market competition. As a small, open economy, Uruguay is highly dependent on international trade, making it vulnerable to global economic trends and fluctuations. The country's strong economic growth and stable political climate have attracted foreign investment, leading to increased competition in the market. Additionally, government policies promoting sustainable fishing practices and quality control measures have improved the overall health of the market, driving demand for fresh, high-quality seafood. However, fluctuations in exchange rates and inflation rates can impact consumer purchasing power and affect market demand. As such, the performance of the Fresh Fish Market in Uruguay is closely tied to the country's overall economic health and fiscal policies.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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