Soups - Asia

  • Asia
  • Revenue in the Soups market amounts to US$27.36bn in 2024. The market is expected to grow annually by 5.63% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in Indonesia (US$10,110m in 2024).
  • In relation to total population figures, per person revenues of US$6.02 are generated in 2024.
  • In the Soups market, volume is expected to amount to 5.93bn kg by 2029. The Soups market is expected to show a volume growth of 3.7% in 2025.
  • The average volume per person in the Soups market is expected to amount to 1.1kg in 2024.

Key regions: United Kingdom, Russia, Philippines, United States, Spain

 
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Analyst Opinion

The Soups Market in the Convenience Food Market of Asia is experiencing minimal growth, impacted by factors such as changing consumer preferences and increasing competition. Despite this, the convenience and variety offered by online soup services are driving the market forward.

Customer preferences:
In Asia, there has been a growing demand for plant-based soups, driven by the increasing trend towards vegetarian and vegan diets. This shift is largely influenced by cultural and religious beliefs, as well as health and environmental concerns. Additionally, there is a rising interest in authentic and traditional flavors, leading to a surge in demand for regional soups. This trend is also supported by the growing popularity of convenience food, as consumers seek easy and quick meal options that still offer a taste of their cultural heritage.

Trends in the market:
In Asia, the Soups Market of the Convenience Food Market within The Food market is experiencing an increase in demand for healthier options. This trend is driven by consumers' growing awareness of the health benefits of soups, such as high nutrient content and low calorie count. In addition, there is a rising preference for convenient and easy-to-prepare meals, leading to the introduction of new soup products with innovative packaging and flavors. These trends are expected to continue in the coming years, with industry stakeholders focusing on developing and promoting healthier and more convenient soup options. This can potentially lead to increased market share and profitability for companies operating in this market.

Local special circumstances:
In China, the Soups Market of the Convenience Food Market within The Food market is heavily influenced by the country's high population and rapid urbanization. This has led to a demand for convenient and easily accessible food options, especially in busy cities. Additionally, cultural preferences for hot soups as a comfort food have also driven the market. In Japan, the market is shaped by the country's aging population and high demand for healthy and nutritious food options. This has led to the popularity of convenient, pre-packaged soups that cater to specific dietary needs, such as low-sodium or gluten-free options.

Underlying macroeconomic factors:
The Soups Market of the Convenience Food Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending power, economic stability, and government policies. In countries with stable economic conditions and rising disposable incomes, there is a growing demand for convenience food products, including soups. On the other hand, in regions with economic uncertainty and lower purchasing power, the demand for convenience food products may decrease. Moreover, government policies such as import/export regulations, trade agreements, and tax incentives can also affect the performance of the Soups Market, as they influence the cost of production and distribution. Overall, the Soups Market in Asia is heavily influenced by the macroeconomic environment, which can either drive or hinder its growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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