Processed Meat - Asia

Asia

Revenue in the Processed Meat market amounts to US$60.48bn in 2024. The market is expected to grow annually by 5.39% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$13.29 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 8.26bn kg by 2029. The Processed Meat market is expected to show a volume growth of 2.2% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 1.6kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Processed Meat market in Asia has seen slow growth due to various factors such as changing consumer preferences, increasing health concerns, and competition from alternative protein sources. The sub-markets of Ham & Bacon, Sausages and Cold & Roast Meat Products have also been impacted, leading to a minimal growth rate.

Customer preferences: As consumer lifestyles become more fast-paced in Asia, there is a growing demand for convenient and ready-to-eat food options, including processed meat products. Additionally, there is a rising trend towards healthier food choices, particularly among younger demographics, leading to a shift towards meat substitutes and plant-based proteins. This shift is also driven by cultural and religious preferences, such as the increasing popularity of vegetarianism and veganism in certain Asian countries. As a result, there is a growing market for plant-based processed meat alternatives in the region.

Trends in the market: In Asia, the Processed Meat Market of the Meat Market within The Food market is experiencing a shift towards healthier options, with a growing demand for plant-based meat alternatives. This trend is driven by increasing health consciousness, environmental concerns, and ethical considerations. Additionally, there is a rising demand for convenience and ready-to-eat products, leading to the development of innovative packaging and processing technologies. These trends are significant for industry stakeholders, as they present new opportunities for growth and innovation. However, they also pose challenges for traditional meat producers, who may need to adapt their strategies to meet changing consumer preferences. Overall, these trends are expected to drive the growth of the Processed Meat Market in Asia, with potential implications for the entire Meat Market within The Food market industry.

Local special circumstances: In Asia, the Processed Meat market is heavily influenced by cultural and dietary preferences. For example, in China, pork is the most consumed meat and drives the growth of processed pork products. In Japan, the popularity of convenience foods and busy lifestyles has led to a high demand for processed meat products like bento boxes. Additionally, regulatory factors, such as stricter halal certification requirements in countries like Indonesia and Malaysia, have a significant impact on the types of processed meat products available in these markets.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market is heavily impacted by macroeconomic factors in Asia. Economic trends, national economic health, fiscal policies, and other financial indicators play a crucial role in the performance of this market. For instance, countries with growing economies and rising disposable incomes are witnessing a surge in demand for processed meat products. On the other hand, countries with economic challenges and low consumer spending are experiencing slower growth in this market. Additionally, changing dietary preferences and increasing health consciousness among consumers are also influencing the demand for healthier and more sustainable meat options, leading to market shifts and innovations in the processed meat industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.