Baby Cereals & Other Dried Baby Food - Asia

Asia

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$3.91bn in 2024. The market is expected to grow annually by 8.17% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$2,044m in 2024).
In relation to total population figures, per person revenues of US$0.86 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 377.80m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 5.9% in 2025.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Key regions: Spain, Russia, Japan, India, United States

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Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Asia is facing minimal growth due to factors such as declining birth rates and the increasing popularity of homemade baby food. Despite this, the market is still driven by rising health consciousness and the convenience of online purchasing options.

Customer preferences: In Asia, there has been a growing demand for organic and natural baby food products, driven by a cultural preference for fresh and healthy ingredients. Additionally, there has been a trend towards personalized and customized baby food options, reflecting the increasing importance placed on individualized nutrition and dietary needs. This has led to the emergence of meal delivery services and subscription-based models, catering to busy parents looking for convenient and healthy choices for their babies.

Trends in the market: In Asia, the Baby Cereals & Other Dried Baby Food market is seeing a surge in demand for organic and natural products, as parents become more health-conscious and seek out nutritious options for their babies. This trend is expected to continue, with a growing emphasis on clean label and sustainable ingredients. Additionally, there is a rising interest in personalized and customized baby food options, as well as a shift towards online shopping for convenience and safety. These trends have significant implications for industry players, as they must adapt to changing consumer preferences and invest in innovative solutions to stay competitive in the market.

Local special circumstances: In China, the Baby Cereals & Other Dried Baby Food Market is strongly influenced by the country's one-child policy and the increasing demand for high-quality and safe baby food products. This has led to a rise in online sales through popular e-commerce platforms and the emergence of niche baby food brands focused on organic and natural ingredients. In Vietnam, the market is driven by the rising disposable income and changing consumer preferences towards Western-style diets, resulting in a growing demand for imported baby food products.

Underlying macroeconomic factors: The growth of the Baby Cereals & Other Dried Baby Food Market within the Baby Food Market is also influenced by macroeconomic factors such as consumer purchasing power, population growth, and government policies. Countries with a growing middle class and high birth rates are driving the demand for baby food products, while countries with stagnant population growth and economic instability may experience slower market growth. Government regulations on food safety and marketing also play a crucial role in shaping the market landscape. Additionally, the rise of e-commerce and digital platforms for baby food sales is providing new growth opportunities for market players.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.