Fresh Fruits - Asia

  • Asia
  • Revenue in the Fresh Fruits market amounts to US$362.30bn in 2024. The market is expected to grow annually by 7.00% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in India (US$116bn in 2024).
  • In relation to total population figures, per person revenues of US$79.65 are generated in 2024.
  • In the Fresh Fruits market, volume is expected to amount to 187.10bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.0% in 2025.
  • The average volume per person in the Fresh Fruits market is expected to amount to 33.9kg in 2024.

Key regions: Canada, Spain, Russia, South Korea, Philippines

 
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Analyst Opinion

The Fresh Fruits Market in The Food market of Asia has been experiencing minimal growth, influenced by factors such as increasing competition among sub-markets, fluctuating consumer preferences, and limited availability of certain fruits. Despite this, the market is expected to continue growing due to rising health consciousness and the convenience of online fruit shopping.

Customer preferences:
As consumers become more health-conscious, there is a growing demand for fresh, organic fruits in the Fruits & Nuts Market. This is driven by a shift towards clean eating and a desire to reduce exposure to pesticides and preservatives. In addition, the rising popularity of plant-based diets and increasing concerns about sustainability are also contributing to the growth of the Fresh Fruits Market in Asia. These factors are leading to a greater emphasis on locally sourced and seasonal produce, with a preference for exotic and tropical fruits.

Trends in the market:
In Asia, the Fresh Fruits market within the Fruits & Nuts Market is experiencing a surge in demand for organic and locally-sourced produce. This trend is driven by a growing consumer preference for healthy and sustainable food options. In addition, there is a rise in online grocery shopping, leading to an increase in e-commerce platforms offering fresh fruit delivery services. These trends are significant for industry stakeholders as they present opportunities for expansion and diversification. However, they also pose challenges in terms of supply chain management and maintaining quality standards.

Local special circumstances:
In Asia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by cultural and geographical factors. In China, the market is driven by the country's large population and traditional preference for fresh produce. In Japan, strict regulations on food safety and quality control set high standards for the Fresh Fruits Market. In Thailand, the market is shaped by the country's tropical climate, allowing for a wide variety of fruits to be grown and sold domestically. These unique factors contribute to the diverse and dynamic nature of the Fresh Fruits Market in Asia.

Underlying macroeconomic factors:
In Asia, the growth of the Fresh Fruits Market within the Fruits & Nuts Market of The Food market is influenced by macroeconomic factors such as consumer demand, government policies, and investment in agriculture infrastructure. Countries with robust economic growth and increasing disposable incomes are driving the demand for fresh fruits, while policies promoting sustainable farming practices and investments in cold chain infrastructure are supporting the growth of the market. Additionally, the growing health consciousness and changing dietary preferences of consumers are also contributing to the demand for fresh fruits in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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