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  4. Bread & Cereal Products

Breakfast Cereals - Panama

Panama
  • Revenue in the Breakfast Cereals market amounts to US$114.10m in 2024. The market is expected to grow annually by 5.36% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$23bn in 2024).
  • In relation to total population figures, per person revenues of US$25.20 are generated in 2024.
  • In the Breakfast Cereals market, volume is expected to amount to 26.49m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.7% in 2025.0.
  • The average volume per person in the Breakfast Cereals market is expected to amount to 5.0kg in 2024.

Definition:

The Breakfast Cereals market covers all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Muesli, granola cereal
  • Breakfast cereals (with or without nuts and dried fruits)
  • Oats, oatmeal, farina, grits, cream of wheat
  • Gluten-free cereals, high-fiber cereals, low-sugar cereals, protein cereals

Out-Of-Scope

  • Other cereal based products
  • popcorn
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Breakfast Cereals Market in Panama has seen minimal growth, influenced by factors such as low health awareness and limited availability of online services. Despite this, the market is still driven by the increasing adoption of digital technologies and the convenience of breakfast cereals.

Customer preferences:
With the rise of health and wellness awareness in Panama, there has been an increasing demand for healthier and more nutritious breakfast cereal options. This has led to a shift towards whole grain and plant-based cereals, as well as gluten-free and organic options. Additionally, there is a growing trend of incorporating local and traditional ingredients into breakfast cereals, catering to the cultural preferences of Panamanian consumers. This shift towards healthier and locally-sourced breakfast cereals is driven by the evolving lifestyle factors of consumers in Panama.

Trends in the market:
In Panama, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market has seen a surge in demand for healthier options. Consumers are increasingly seeking out breakfast cereals made with natural ingredients, whole grains, and no added sugars. This trend is driven by a growing awareness of the importance of a nutritious breakfast, as well as the rise of health-conscious lifestyles. As a result, industry players are investing in new product development and marketing strategies to cater to this demand. This trajectory is significant as it reflects a shift towards healthier eating habits and has potential implications for industry stakeholders, including increased competition and the need for innovation to meet consumer preferences.

Local special circumstances:
In Panama, the Breakfast Cereals Market is influenced by the country's tropical climate and its growing urban population. The demand for healthy and convenient breakfast options has led to the rise of local brands offering unique flavors and ingredients, such as tropical fruits and grains. Additionally, Panama's strict labeling regulations and growing health awareness among consumers have resulted in the introduction of fortified cereals and gluten-free options in the market. These factors contribute to the evolving landscape of the Breakfast Cereals Market in Panama, differentiating it from other markets in the region.

Underlying macroeconomic factors:
The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors in Panama. The country's strong economic growth and stable political environment have created a favorable market for breakfast cereals. Additionally, government initiatives to promote healthy eating habits and the increasing disposable income of the population have contributed to the market's growth. However, the market is also affected by global economic trends, such as fluctuations in commodity prices and trade tensions, which can impact the cost of raw materials and production. Furthermore, fiscal policies, such as taxes and import regulations, can also influence market performance. Overall, Panama's positive economic outlook and supportive government policies have created a conducive environment for the growth of the Breakfast Cereals Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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