Breakfast Cereals - Europe

Europe

Highlights

Revenue in the Breakfast Cereals market amounts to €21.40bn in 2024. The market is expected to grow annually by 5.37% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (€21bn in 2024).
In relation to total population figures, per person revenues of €25.36 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 4.02bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 4.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Europe has been seeing minimal growth, influenced by various factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. This has resulted in a steady growth rate within the Bread & Cereal Products Market in The Food market.

Customer preferences: As health and wellness continue to be top priorities for European consumers, there has been a growing demand for healthier and more natural breakfast cereal options. This has led to a rise in popularity of organic and whole grain cereals, as well as those free from artificial additives and preservatives. Additionally, there has been a shift towards plant-based and gluten-free breakfast cereals to cater to the increasing number of individuals with dietary restrictions or preferences.

Trends in the market: In Europe, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more nutritious breakfast options. This trend is driven by the increasing health consciousness among consumers and their preference for convenient and quick breakfast options. As a result, there is a growing demand for breakfast cereals made with whole grains, natural sweeteners, and no artificial additives. This trend is expected to continue in the coming years, presenting opportunities for industry players to innovate and cater to the changing consumer preferences. Additionally, the rise of e-commerce and online grocery shopping has also contributed to the growth of the breakfast cereal market in Europe, as consumers are increasingly turning to online platforms for their grocery needs. The adoption of digital marketing strategies and the use of social media influencers to promote breakfast cereal products are also key trends in the market. These trends highlight the importance of adapting to changing consumer preferences and utilizing digital channels to reach a wider audience in the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Europe.

Local special circumstances: In Europe, the Breakfast Cereals Market is influenced by the region's strong focus on health and wellness. This is reflected in the demand for organic and natural ingredients in breakfast cereals. Additionally, the growing trend of on-the-go consumption and busy lifestyles has led to an increase in demand for convenient and portable breakfast options. Furthermore, strict regulations regarding food labeling and nutritional information have a significant impact on the product offerings and marketing strategies of companies in this market. These factors make the European Breakfast Cereals Market unique and highly competitive.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending habits, population growth, and changing dietary preferences. Countries with strong economic growth and increasing disposable incomes are witnessing higher demand for convenience foods, including breakfast cereals. Moreover, government initiatives promoting healthy eating habits and rising health-consciousness among consumers are also driving market growth. On the other hand, economic downturns and currency fluctuations may negatively affect market performance, leading to reduced consumer spending and a shift towards cheaper alternatives. Furthermore, the rising trend of online shopping and e-commerce platforms has also contributed to the growth of the breakfast cereals market, as it offers convenient and time-saving options for consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.