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Baby Snacks & Others - Nigeria

Nigeria
  • Revenue in the Baby Snacks & Others market amounts to US$5.33m in 2024. The market is expected to grow annually by 15.40% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$0.02 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 323.60k kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 10.7% in 2025.0.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.0kg in 2024.

Definition:

Baby snacks are defined as food products that are easy for infants and young children to chew and swallow. They are often made with simple, wholesome ingredients that provide a balanced supply of nutrients. The Others category includes baby food types that are not covered elsewhere, such as baby desserts.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Puffs and snack bars such as Happy Baby Organics Superfood Puffs, Kiddylicious Fruity Puffs, and Kiddylicious Juicy Fruit Bars
  • Biscuits such as Happy Baby Organics Teethers
  • Dried fruit and vegetable snacks
  • Melts such as Kiddylicious Smoothie Melts
  • Baked snacks
  • Baby dessert, such as baby yogurt and baby pudding

Out-Of-Scope

  • Baby cereals, such as Nestlé Cerelac
  • Prepared baby food, such as HiPP baby food jars
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Snacks & Others Market within the Baby Food Market in Nigeria is experiencing subdued growth, impacted by factors such as limited consumer awareness and lack of access to digital technologies. Despite this, convenience and health consciousness continue to drive growth in this market.

Customer preferences:
As parents become more health-conscious and aware of the importance of nutrition for their babies, there has been a growing demand for organic and natural baby snacks and other food options. This trend is driven by a desire for safer and healthier products, as well as an increase in disposable income among Nigerian consumers. Additionally, as more women enter the workforce, there is a greater need for convenient and on-the-go baby snack options, leading to a rise in demand for packaged and portable baby food products.

Trends in the market:
In Nigeria, the Baby Snacks & Others Market of the Baby Food Market within The Food market is seeing a surge in demand for organic and all-natural baby food products. This trend is driven by the increasing awareness among parents about the benefits of healthy, chemical-free options for their infants. Additionally, there is a growing preference for convenience and on-the-go snacks, leading to the rise of portable and resealable packaging. These trends are expected to continue, presenting opportunities for industry players to innovate and cater to the evolving needs of modern parents.

Local special circumstances:
In Nigeria, the Baby Snacks & Others Market of the Baby Food Market within The Food market is influenced by the country's large population and increasing urbanization. The demand for convenient and healthy options is rising, leading to the growth of online and mobile food delivery services. Additionally, the government's focus on promoting breastfeeding and improving nutrition for infants is creating opportunities for locally produced and organic baby food products. Cultural practices, such as extended family support and the importance of communal meals, also play a role in shaping the market.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market in Nigeria is heavily influenced by macroeconomic factors such as consumer spending power, government regulations, and overall economic stability. With a growing middle class and increasing disposable income, there is a rising demand for convenient and healthy baby snacks in the country. However, strict regulations on food safety and labeling can pose challenges for market players. Moreover, the country's economic growth and stability, as well as government policies, play a significant role in shaping market trends and consumer behavior.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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