Baby Milk & Infant Formula - Latvia

Latvia

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$11.16m in 2024. The market is expected to grow annually by 6.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$6.16 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 408.10k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Latvia is experiencing minimal growth, impacted by factors such as declining birth rates and increasing popularity of breastfeeding. Despite this, the market is still driven by rising health awareness among consumers and the convenience of online purchasing.

Customer preferences: Consumers in Latvia are becoming more health conscious and are opting for organic and natural ingredients in their baby food choices. This trend is also observed in the Baby Milk & Infant Formula Market, with a growing demand for organic and plant-based options. This can be attributed to the increasing awareness of the potential health benefits of organic and natural products, as well as a desire for more sustainable and environmentally friendly options. Additionally, with the rise of social media and influencer culture, there is a growing emphasis on the importance of feeding babies with high-quality, nutritious food.

Trends in the market: In Latvia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by consumer demand for healthier and more sustainable options. As a result, major players in the market are introducing new organic and natural formulas to meet this demand. This trend is expected to continue, with a focus on product innovation and clean label ingredients. Industry stakeholders, including manufacturers and retailers, will need to adapt to this trend in order to remain competitive in the market. Additionally, there is a growing trend of online shopping for baby food products, providing convenience and a wider selection for consumers. This trend is expected to continue and may lead to a decrease in traditional retail sales. Companies may need to invest in their online presence and delivery services to stay relevant in the market.

Local special circumstances: In Latvia, the Baby Milk & Infant Formula Market within the Baby Food Market is influenced by the country's geographical location as a small, Northern European country. This has led to a higher demand for organic and natural baby food products, with consumers placing a strong emphasis on quality and safety. Additionally, strict regulations on food labeling and advertising have created a highly competitive market, with companies constantly innovating to stand out in the crowded market. The country's cultural values of promoting a healthy and balanced lifestyle also play a significant role in shaping consumer preferences and driving market growth.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is affected by macroeconomic factors such as population growth, disposable income, and consumer preferences. In countries with a growing population and rising disposable income, the demand for baby milk and infant formula is expected to increase. Additionally, consumer preferences for convenience and nutrition are driving the growth of the market, as parents are increasingly turning to these products for their convenience and nutritional benefits. However, in regions where economic instability and weak consumer confidence are prevalent, the market may experience slower growth due to reduced purchasing power and cautious spending behaviors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.