Fresh Vegetables - Latvia

Latvia

Highlights

Revenue in the Fresh Vegetables market amounts to US$419.00m in 2024. The market is expected to grow annually by 4.27% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$231.40 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 163.60m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 84.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables market in Latvia has been experiencing minimal growth, influenced by factors such as changing consumer preferences, seasonal availability of produce, and competition from imported goods. Health trends and local sourcing are also shaping market dynamics.

Customer preferences: Consumers in Latvia are increasingly prioritizing local and organic fresh vegetables, reflecting a growing awareness of health and sustainability. This trend is particularly strong among younger demographics, who seek out seasonal produce at farmers' markets and community-supported agriculture initiatives. Additionally, the rise of plant-based diets is reshaping purchasing habits, as more individuals opt for fresh vegetables as primary meal components. Social media also plays a pivotal role, with lifestyle influencers promoting vibrant, healthy eating, thereby driving demand for diverse vegetable options.

Trends in the market: In Latvia, the Fresh Vegetables Market is experiencing a shift towards organic and locally sourced produce, driven by an increasing consumer focus on health and environmental sustainability. Younger demographics are particularly influential, actively seeking seasonal vegetables at farmers' markets and participating in community-supported agriculture programs. This trend is further amplified by the rising popularity of plant-based diets, pushing fresh vegetables to the forefront of meal preparation. Social media platforms play a crucial role in shaping consumer preferences, as influencers showcase diverse, colorful vegetable dishes, encouraging wider adoption and driving demand among industry stakeholders to adapt to these evolving consumer behaviors.

Local special circumstances: In Latvia, the Fresh Vegetables Market is shaped by its unique geographical and cultural factors, including a favorable climate for diverse crops and a strong tradition of farming. The country’s emphasis on sustainable agriculture is supported by EU regulations promoting organic farming practices, enhancing the appeal of local produce. Additionally, the cultural heritage of foraging and the use of seasonal ingredients in traditional Latvian cuisine further encourage the consumption of fresh vegetables. These factors collectively foster a robust market dynamic, aligning consumer preferences with local agricultural practices.

Underlying macroeconomic factors: The Fresh Vegetables Market in Latvia is significantly influenced by macroeconomic factors such as national economic health, consumer spending trends, and agricultural policies. A stable economy, supported by EU funding and investments in rural development, bolsters farmers' capabilities to produce high-quality vegetables. Additionally, inflationary pressures can affect consumer purchasing power, influencing demand for fresh produce. The rise of health-conscious consumers globally, coupled with a growing preference for locally sourced and organic products, enhances the market's potential. Furthermore, Latvia's integration into European supply chains facilitates access to broader markets, promoting export opportunities for fresh vegetables.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.