Fresh Fruits - Latvia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$308.30m in 2024. The market is expected to grow annually by 4.82% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$170.30 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 90.98m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 45.7kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Latvia has been experiencing minimal growth due to factors such as limited consumer awareness, high import costs, and seasonal availability. However, increasing demand for healthy and natural food options, along with government initiatives to support local agriculture, are expected to drive future growth in this market.

Customer preferences: As consumers in Latvia become more health-conscious, there is a growing demand for locally grown and organic fresh fruits. This trend is driven by a desire for healthier and more sustainable food options. Additionally, there is a rising interest in exotic fruits and superfoods, reflecting a growing global influence on consumer preferences. As a result, the Fresh Fruits Market within the Fruits & Nuts Market is seeing a shift towards more diverse and health-focused offerings. This trend is expected to continue as consumers prioritize their physical well-being and embrace a more diverse and international palate.

Trends in the market: In Latvia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a shift towards organic and locally grown produce. This trend is driven by consumer demand for healthier and more sustainable food options. Additionally, there is a growing interest in exotic and specialty fruits, such as avocados and dragon fruit, as consumers become more adventurous in their food choices. These trends are likely to continue as consumers become more health-conscious and environmentally aware. This presents opportunities for industry stakeholders to capitalize on the demand for organic and exotic fruits, as well as to adopt sustainable farming practices to meet consumer preferences.

Local special circumstances: In Latvia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's geographical location and climate. Due to its northern location, the growing season is shorter, resulting in a limited variety of locally grown fruits. This has led to a reliance on imported fruits, creating a unique market dynamic in terms of supply and demand. Additionally, Latvia's cultural emphasis on fresh, organic produce has resulted in a growing demand for locally sourced fruits, creating opportunities for small-scale farmers and niche markets. Regulatory policies also play a role, with the EU's strict food safety regulations influencing the availability and pricing of fresh fruits in the market.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Latvia is impacted by several macroeconomic factors. These include global economic trends, such as changes in consumer demand and trade policies, as well as national economic health, such as inflation rates and unemployment levels. Fiscal policies, such as tax rates and government spending, also play a role in influencing market performance. Other relevant financial indicators, such as exchange rates and interest rates, can also impact the Fresh Fruits Market in Latvia. These factors can affect the production, distribution, and pricing of fresh fruits, and can ultimately impact the overall growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.