Baby Milk & Infant Formula - Fiji

Revenue in the Baby Milk & Infant Formula market amounts to US$3.11m in 2024. The market is expected to grow annually by 4.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$3.30 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 154.80k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 4.0% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Fiji is experiencing negligible growth, influenced by factors such as low consumer awareness and limited availability of online services. However, with increasing health consciousness and technological advancements, the market is expected to gradually expand in the coming years.

Customer preferences: As more parents become health-conscious and eco-friendly, there has been a rise in demand for organic and sustainable baby milk and infant formula in Fiji. This trend is driven by the growing awareness of the benefits of natural and ethically-sourced ingredients for babies. Additionally, with the rise of working mothers, there is a need for convenient and convenient packaging options, such as single-serve packets and ready-to-feed formula, catering to busy, on-the-go lifestyles.

Trends in the market: In Fiji, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market has seen a rise in demand for organic and natural products. This trend is driven by a growing awareness of the potential health benefits of such products for infants. Additionally, there is an increasing preference for locally produced formula, as it is seen as more trustworthy and beneficial for the local economy. This trend is expected to continue as consumers become more health-conscious and seek out products with transparent and sustainable sourcing practices. As a result, industry stakeholders may need to adapt their marketing and production strategies to cater to these changing consumer preferences.

Local special circumstances: In Fiji, the Baby Milk & Infant Formula Market of the Baby Food Market is influenced by the country's small population and remote location, leading to limited access to traditional retail channels. As a result, e-commerce has become a popular distribution channel for baby food products. Additionally, cultural beliefs and practices, such as a preference for homemade baby food, have had an impact on the demand for baby milk and infant formula. Regulations set by the Fiji Food and Drug Authority also play a role in shaping the market by ensuring the safety and quality of these products.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly impacted by macroeconomic factors in Fiji. The country's economic well-being, fiscal policies, and global economic trends all play a significant role in shaping the market. For instance, a stable and growing economy encourages consumers to spend more on baby food products, leading to market growth. On the other hand, economic downturns and fluctuations can decrease consumers' purchasing power and negatively affect market performance. Additionally, government policies, such as regulations on marketing and distribution, can significantly impact the market. Overall, a strong and stable economy, along with favorable fiscal policies, can drive market growth in Fiji's Baby Milk & Infant Formula Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.