Spreads - Fiji | Statista Market Forecast

Revenue in the Spreads market amounts to US$12.38m in 2024. The market is expected to grow annually by 6.08% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$13.13 are generated in 2024.
In the Spreads market, volume is expected to amount to 3.25m kg by 2029. The Spreads market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 3.0kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Fiji has seen minimal growth due to various factors such as limited availability of raw materials, low consumer awareness, and competition from traditional spreads like coconut jam and cassava spread. However, increasing health consciousness and growing demand for healthier spreads could drive market growth in the future.

Customer preferences: In Fiji, there has been a growing demand for natural and organic spreads, as consumers become more health-conscious and seek out clean label options. This trend is also reflected in the Spreads & Sweeteners Market within The Food market, where there is a preference for products made with natural ingredients and free from artificial colors and flavors. Additionally, there has been a rise in the popularity of plant-based spreads, driven by the increasing number of consumers adopting flexitarian and vegan diets. This shift towards healthier and more sustainable options is expected to continue to shape the Spreads Market.

Trends in the market: In Fiji, the Spreads & Sweeteners Market within The Food market is seeing a rise in demand for healthier and more natural options. Consumers are increasingly looking for products made with locally sourced ingredients, as well as those free from artificial preservatives and additives. This trend is significant as it reflects a growing awareness and preference for healthier food choices. Industry stakeholders need to adapt to these changing consumer demands by offering a wider range of natural and locally sourced spreads and sweeteners. This could potentially open up new market opportunities and increase consumer loyalty.

Local special circumstances: In Fiji, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. Being an island nation, Fiji relies heavily on imported goods, including spreads and sweeteners. This results in higher prices for these products compared to other markets. Additionally, the Fijian palate favors less sweet and more savory flavors, leading to a demand for spreads with unique flavor profiles. Furthermore, the regulatory environment in Fiji often favors local producers, creating opportunities for domestic players in the spreads market.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market is influenced by various macroeconomic factors. Global economic trends, such as changing consumer preferences and rising disposable income, play a crucial role in driving market growth. In addition, the national economic health of countries where the market operates impacts the demand for spreads and sweeteners. Fiscal policies, including taxes and subsidies, also have a significant impact on market performance. Furthermore, financial indicators such as inflation rates, exchange rates, and interest rates influence the cost of production and distribution, which ultimately affects market growth. Overall, a stable and favorable macroeconomic environment is essential for the sustained growth of the Spreads & Sweeteners Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.