Non-Alcoholic Drinks - Fiji

The Non-Alcoholic Drinks market in Fiji is experiencing significant growth and development.

Customer preferences: Fijian consumers have shown a growing preference for healthier beverage options, which has contributed to the rise in demand for non-alcoholic drinks. With increasing awareness about the harmful effects of sugary drinks, consumers are actively seeking out alternatives that are low in sugar and calories. This shift in consumer preferences has led to a surge in the demand for natural and organic drinks, such as herbal teas, fruit juices, and coconut water.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Fiji is the rising popularity of functional beverages. Consumers are increasingly looking for drinks that offer additional health benefits, such as improved digestion, increased energy, and enhanced immunity. This has led to the introduction of a wide range of functional beverages in the market, including probiotic drinks, detox juices, and herbal infusions. Another trend in the market is the growing demand for locally sourced and produced drinks. Fijian consumers value products that are made using local ingredients and support local businesses. This has led to the emergence of small-scale producers who focus on creating unique and authentic beverages using traditional recipes and locally sourced ingredients. These locally produced drinks often have a strong cultural connection and are highly valued by consumers.

Local special circumstances: Fiji's tropical climate and abundance of natural resources make it an ideal location for the production of non-alcoholic drinks. The country is known for its rich biodiversity, which provides a wide variety of fruits, herbs, and plants that can be used to create unique and flavorful beverages. Additionally, Fiji's pristine water sources are perfect for producing high-quality drinks, such as mineral water and coconut water. The tourism industry also plays a significant role in driving the growth of the Non-Alcoholic Drinks market in Fiji. The country attracts a large number of international tourists who are eager to experience the local culture and cuisine. As a result, there is a growing demand for traditional Fijian beverages, such as kava, which is a popular ceremonial drink made from the roots of the kava plant.

Underlying macroeconomic factors: Fiji's stable economy and increasing disposable income have contributed to the growth of the Non-Alcoholic Drinks market. As consumers have more purchasing power, they are able to afford higher-priced beverages and are willing to spend on premium and healthier options. Additionally, the government's efforts to promote the local food and beverage industry have created a favorable business environment for non-alcoholic drink producers and suppliers. In conclusion, the Non-Alcoholic Drinks market in Fiji is experiencing growth and development due to changing customer preferences, the emergence of new trends, local special circumstances, and underlying macroeconomic factors. As consumers become more health-conscious and seek out healthier alternatives, the demand for non-alcoholic drinks is expected to continue to rise in Fiji.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.