Paint, Wallpaper & Supplies - EMEA

Revenue in the Paint, Wallpaper & Supplies market amounts to US$38.44bn in 2024. The market is expected to grow annually by 2.86% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$15.74 are generated in 2024.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies market in EMEA nan is experiencing slow growth due to factors such as saturated market, limited innovation and availability of alternatives. Despite this, the convenience of online shopping and DIY trend is impacting the market.

Customer preferences: Cultural influences, such as the growing trend for DIY home improvement projects, are driving the demand for eco-friendly and sustainable paint and wallpaper options. Additionally, the rise in home renovation and design shows has increased consumers' interest in personalized and unique paint and wallpaper choices. This, coupled with a growing preference for non-toxic and low-VOC products, has led to an increase in demand for natural, organic, and environmentally friendly paint and wallpaper supplies in the EMEA region. As consumers become more conscious of the impact of their choices on the environment, they are increasingly opting for products that align with their values. This has also resulted in a shift towards supporting local and independent businesses, rather than purchasing from large corporations.

Trends in the market: In the EMEA region, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing an increase in demand for eco-friendly and sustainable products, driven by consumer awareness of environmental impact. Additionally, the rise of smart homes and technology integration is leading to a growth in sales of digital tools and apps for paint selection and color matching. With a focus on convenience and efficiency, these trends are expected to bring significant changes to the industry and encourage collaborations between hardware retailers and tech companies.

Local special circumstances: In the DIY & Hardware Store Market of EMEA, the Paint, Wallpaper & Supplies Market is heavily influenced by local factors such as the diverse cultural preferences of consumers. In countries like France, luxury interior decorating is prioritized, resulting in a demand for high-end paints and wallpapers. In contrast, countries like Russia and Poland prioritize durability and affordability, leading to a preference for functional and cost-effective options. This diversity in consumer behavior and preferences creates a unique market dynamic that distinguishes the EMEA region from others.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in the EMEA region is impacted by various macroeconomic factors. The overall health of the economy, including economic trends, fiscal policies, and financial indicators, has a direct influence on the purchasing power of consumers and their willingness to invest in home improvement projects. Moreover, global economic conditions, such as economic stability and trade policies, also play a crucial role in shaping the market. As the DIY & Hardware industry is closely tied to economic conditions, any fluctuations in the economy can significantly impact the demand for paint, wallpaper, and other home improvement supplies.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.