Paint, Wallpaper & Supplies - Indonesia

The Paint, Wallpaper & Supplies market in Indonesia is projected to generate a revenue of US$3.68bn in 2024.
It is anticipated to exhibit an annual growth rate of 2.61% (CAGR 2024-2029).
When compared globally, United States leads with a revenue of US$52bn in 2024.
On a per capita basis, each person in Indonesia is expected to contribute US$13.14 to the revenue in 2024.
The demand for eco-friendly and sustainable paint and wallpaper products is on the rise in Indonesia, driven by increasing environmental awareness among consumers.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The DIY & Hardware Store Market in Indonesia has seen limited growth due to a variety of factors, including the low adoption of digital technologies, lack of health awareness, and limited access to online services. This has resulted in a negligible growth rate for the Paint, Wallpaper & Supplies Market.

Customer preferences: With the rise of DIY culture and increasing interest in home improvement, consumers in Indonesia are gravitating towards eco-friendly and natural paint and wallpaper options. This trend is driven by a growing awareness and preference for sustainable and environmentally friendly products. Additionally, with the rise of social media influencers showcasing home renovation projects, there is a growing demand for unique and aesthetically pleasing paint and wallpaper designs to personalize living spaces.

Trends in the market: In Indonesia, the DIY & Hardware Store Market is experiencing an increase in demand for eco-friendly and sustainable paint and wallpaper products. This trend is being driven by a growing consumer awareness of environmental issues and a desire for greener products. Industry stakeholders are responding by offering a wider range of environmentally-friendly options and promoting their sustainability initiatives. This trend is expected to continue in the coming years as consumers become more conscious of their purchasing decisions and prioritize eco-friendly products. Additionally, the DIY & Hardware Store Market is also seeing a rise in online sales of paint, wallpaper and supplies, as more customers prefer the convenience of online shopping. This presents opportunities for industry players to invest in e-commerce platforms and improve their online presence to cater to the evolving shopping preferences of consumers.

Local special circumstances: In Indonesia, the DIY & Hardware Store Market is heavily influenced by its diverse geographical and cultural factors. With over 18,000 islands, transportation and logistics pose a significant challenge, impacting the availability and pricing of Paint, Wallpaper & Supplies. Additionally, cultural preferences for DIY home renovation and repair over hiring professionals play a role in shaping the demand and competitive landscape of the market. The country's regulatory environment, especially in terms of import and export policies, also plays a vital role in the supply and pricing of these products.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Indonesia is affected by various macroeconomic factors. The global economic trends and national economic health of the country play a crucial role in the market performance. The government's fiscal policies, such as tax incentives and subsidies, can greatly impact the demand for paint and wallpaper products. Moreover, the purchasing power of consumers, inflation rates, and interest rates also influence the market. The growth of the real estate and construction industries, along with the increasing urbanization in Indonesia, also positively contribute to the demand for paint and wallpaper supplies. However, the market may face challenges due to currency fluctuations and political instability, which can affect the overall economic stability of the country.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.