Tools & Machines - EMEA

  • EMEA
  • Revenue in the Tools & Machines market amounts to US$55.10bn in 2025. The market is expected to grow annually by 3.21% (CAGR 2025-2029).
  • In global comparison, most revenue is generated in China (US$80bn in 2025).
  • In relation to total population figures, per person revenues of US$22.27 are generated in 2025.

Key regions: India, Worldwide, Germany, Japan, Brazil

 
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Analyst Opinion

The DIY & Hardware Store market in EMEA nan is experiencing slow growth due to factors such as stagnant economy, scarce resources, and increasing competition from online retailers. Despite this, the market remains steady as it offers convenience and affordability to consumers.

Customer preferences:
As consumers become more environmentally conscious, there is a growing demand for sustainable and eco-friendly tools and machines in the DIY & Hardware Store market. This trend is driven by a shift towards responsible and ethical consumption, as well as an increased concern for the planet. As a result, retailers in EMEA are focusing on offering a variety of environmentally-friendly options, such as solar-powered tools and energy-efficient machines, to cater to this growing demand. Additionally, there is a rising preference for multi-functional and compact tools and machines, catering to the needs of small space living. This trend is also influenced by the growing number of urban dwellers and the need for compact and versatile tools that can be used for various DIY projects.

Trends in the market:
In EMEA, the Tools & Machines Market within the DIY & Hardware Store Market is experiencing a shift towards more automated and tech-driven solutions. This includes the integration of IoT and AI technologies in tools and machines to improve efficiency and accuracy. Additionally, there is a growing demand for eco-friendly and sustainable products, leading to the development of greener alternatives in this market. These trends are significant as they cater to the increasing demand for convenience and environmental awareness among consumers. Industry stakeholders must adapt to these changes to stay competitive and meet consumer expectations.

Local special circumstances:
In EMEA, the Tools & Machines Market within the DIY & Hardware Store Market is heavily influenced by the region's diverse cultures and regulatory environments. For example, in Western European countries like Germany and France, there is a strong emphasis on safety standards and regulations for tools and machinery, whereas in Eastern European countries, cost-consciousness and price sensitivity drive market demand. Additionally, in Middle Eastern and African countries, traditional DIY methods and a lower adoption of technology shape the market landscape.

Underlying macroeconomic factors:
The Tools & Machines Market within the DIY & Hardware Store Market in EMEA is strongly affected by macroeconomic factors such as consumer spending, economic growth, and government policies. Countries with a stable economy and strong consumer purchasing power are likely to have a higher demand for tools and machines in the DIY and hardware store market. Additionally, government initiatives to boost infrastructure development and encourage home improvement projects have a positive impact on the market. On the other hand, unfavorable economic conditions and volatile consumer behavior can lead to a decline in market growth. Moreover, the ongoing trade war and uncertainties in the global economy can also impact the market performance in the region.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Overview

  • Revenue
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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