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Paint, Wallpaper & Supplies - Germany

Germany
  • In Germany, the revenue generated in the Paint, Wallpaper & Supplies market in 2025 amounts to US$2.25bn.
  • It is projected that the market will experience an annual growth rate of 2.58% (CAGR 2025-2029).
  • When comparing the revenue on a global scale, United States leads the way with a total revenue of US$52.96bn in 2025.
  • In terms of per person revenues, in Germany generates US$27.09 per person in 2025.
  • Germany's paint market is experiencing a surge in demand for eco-friendly and sustainable paint products, driven by increasing consumer awareness and government regulations.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

In-Scope
  • Paint
  • Wallpapers
  • Paint supplies
  • Wallpaper supplies
Out-Of-Scope
  • Wall tiles
  • Wall panels
  • Painting tools
Paint, Wallpaper & Supplies: market data & analysis - Cover

Market Insights report

Paint, Wallpaper & Supplies: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Sep 2024

    SOURCE: Statista Market Insights

    NOTES: Data is shown using current exchange rates. The applied current exchange rates are displayed in the Key Market Indicators below.

    MOST_RECENT_UPDATE: Sep 2024

    SOURCE: Statista Market Insights

    Sales Channels

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Global Comparison

    NOTES: Data is shown using current exchange rates. The applied current exchange rates are displayed in the Key Market Indicators below.

    MOST_RECENT_UPDATE: Sep 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Paint, Wallpaper & Supplies Market in Germany is facing negligible growth due to factors such as low consumer interest in DIY projects and high competition from online retailers. Despite this, the market is expected to experience modest growth in the coming years.

    Customer preferences:
    With rising environmental awareness and a preference for sustainable solutions, consumers in Germany are increasingly gravitating towards eco-friendly and non-toxic paint and wallpaper options. This trend is also fueled by the growing DIY culture and a desire for personalized home decor. Additionally, there is a growing demand for innovative and easy-to-use painting and wallpaper supplies, as consumers look for simplified and efficient DIY options.

    Trends in the market:
    In Germany, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing an increase in demand for environmentally friendly products. This trend is being driven by rising consumer awareness of sustainability and the harmful effects of traditional paints and coatings. To keep up with this trend, companies are investing in research and development of eco-friendly products. This shift towards sustainability is not only significant for the environment but also has potential implications for industry stakeholders, as companies that can provide sustainable options may gain a competitive advantage in the market. Additionally, with the increasing emphasis on sustainability in building materials, the market for eco-friendly paints and coatings is expected to continue its upward trajectory in the coming years.

    Local special circumstances:
    In Germany, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is strongly influenced by the country's strict environmental regulations. This has led to a focus on eco-friendly and sustainable products in the market. Additionally, the DIY culture is deeply ingrained in German society, resulting in a strong demand for high-quality and reliable products. Furthermore, with a strong emphasis on home renovation and improvement, German consumers prioritize durability and longevity in their paint and wallpaper purchases.

    Underlying macroeconomic factors:
    The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Germany is heavily influenced by macroeconomic factors such as consumer spending, employment rates, and housing market performance. As one of Europe's largest and strongest economies, Germany's stable economic growth, low unemployment rates, and high consumer confidence have a positive impact on the demand for home improvement and DIY products. Additionally, government initiatives for urban development and housing renovations have further boosted the demand for paint, wallpaper, and supplies, making Germany a lucrative market for players in this industry.

    Methodology

    Data coverage:

    Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

    Modeling approach / Market size:

    Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

    Consumer

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    Paint, Wallpaper & Supplies: market data & analysis - BackgroundPaint, Wallpaper & Supplies: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    OUTLOOK_EXPLORE_RELATED_TOPICS

    Paint and coatings industry worldwide - statistics & facts

    The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.
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