Paint, Wallpaper & Supplies - Japan

In Japan, the revenue generated in the Paint, Wallpaper & Supplies market amounted to US$6.08bn in 2024.
It is projected to experience an annual growth rate of 2.74% (CAGR 2024-2029).
When comparing the market globally, United States generates the highest revenue with US$52bn in 2024.
In terms of per capita figures, each person in Japan is estimated to generate revenues of US$49.61 in 2024.
Japan's demand for traditional Japanese-style wallpaper, known as "washi," is experiencing a resurgence in popularity among homeowners and interior designers.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market in Japan has observed marginal growth, impacted by factors like the rising preference for DIY home projects, increasing awareness about environmentally-friendly products, and the convenience offered by online retailers.

Customer preferences: With the rising popularity of DIY projects, there has been a significant increase in demand for eco-friendly and sustainable paint, wallpaper, and other supplies. This trend is driven by a growing awareness of environmental issues and a desire to minimize the use of harmful chemicals in home improvement projects. Additionally, there has been a shift towards online purchases of these products, with more consumers turning to e-commerce platforms for convenience and access to a wider range of options. As such, DIY and hardware stores are expanding their online presence and offerings to cater to this emerging consumer preference.

Trends in the market: In Japan, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing an increase in e-commerce sales, with more consumers turning to online platforms to purchase home improvement products. There is also a growing demand for eco-friendly and low-VOC (volatile organic compound) paint and wallpaper options, reflecting a larger trend towards sustainability in the market. These developments present both challenges and opportunities for industry stakeholders, as they navigate the shift towards digital channels and adapt to changing consumer preferences for environmentally-friendly products.

Local special circumstances: In Japan's Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market, the country's strong focus on quality and innovation greatly influences market dynamics. The demand for eco-friendly and sustainable products is on the rise, leading to the introduction of new technologies and materials. Additionally, Japan's strict regulations on construction and renovation materials play a significant role in shaping the market. Furthermore, the country's cultural focus on craftsmanship and attention to detail is reflected in the high-quality products offered by local suppliers. The unique combination of these factors differentiates the Japanese market from others and drives its growth in the DIY & Hardware Store Market.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Japan is heavily impacted by macroeconomic factors such as the country's economic health and fiscal policies. As the third largest economy in the world, Japan's economic performance significantly influences the buying power and consumer behavior within its markets. Apart from this, favorable regulatory environments, growing investment in the DIY & Hardware Store industry, and increasing urbanization are also driving the growth of the market. With a large aging population and growing awareness about DIY home improvement projects, the demand for paint, wallpaper, and supplies is expected to grow further in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.