The soccer ticket sales market in Argentina is experiencing minimal growth, influenced by factors like low public interest in soccer and the increasing popularity of streaming services for live sports. Despite this, the convenience provided by online ticket sales has contributed to the overall growth of the soccer market within the Sports market in Argentina.
Customer preferences:
With the rise of e-commerce and the increasing popularity of online shopping, there has been a discernible shift in consumer behavior within the Soccer Ticket Sales Market of the Soccer Market. More and more fans are opting to purchase tickets online rather than going to physical ticket outlets, citing convenience and ease of use as reasons for their preference. This trend is also seen in the younger demographic, who are more tech-savvy and prefer making transactions through their mobile devices. As such, sports organizations are investing in digital platforms and improving their online ticketing systems to cater to this growing demand.
Trends in the market: In Argentina, the Soccer Ticket Sales Market within the Sports Market is experiencing a shift towards online ticket purchases, with more fans turning to digital platforms to secure their seats. This trend has been fueled by the increasing accessibility and convenience of online ticket sales, as well as the COVID-19 pandemic accelerating the adoption of contactless options. Additionally, there has been a rise in the use of mobile ticketing, allowing fans to easily purchase and access tickets on their smartphones. This shift towards digital ticket sales not only benefits fans, but also allows for more efficient and personalized marketing strategies for stakeholders in the industry, ultimately leading to higher ticket sales and revenue. However, this trend also poses a potential threat to traditional ticketing systems and may require adaptations and investments from stakeholders to keep up with the changing market landscape.
Local special circumstances:
In Argentina, the popularity of soccer is deeply ingrained in the countrys culture and has a strong influence on the soccer ticket sales market. This is due to the countrys passion for the sport, with soccer games being a major social and entertainment activity. Additionally, geographical factors such as the abundance of soccer stadiums and the countrys large city population also contribute to the markets dynamics. Regulatory circumstances, such as government regulations on ticket prices and sales, also play a role in shaping the market. Furthermore, Argentinas economic and political situation can impact consumer spending on soccer tickets, making the market highly sensitive to these factors.
Underlying macroeconomic factors: The soccer ticket sales market in Argentina is largely influenced by macroeconomic factors such as the countrys economic stability, government policies and regulations, and investment in sports infrastructure. With a strong and growing economy, Argentina has a large fan base for soccer, which drives the demand for ticket sales. Furthermore, favorable government policies, tax incentives, and investments in sports facilities have led to increased access to quality stadiums and enhanced fan experiences, ultimately contributing to the growth of the soccer ticket sales market. Additionally, with the rise of digitalization and online ticketing platforms, there has been a shift towards more efficient ticket sales, making it easier for fans to purchase tickets and boosting the overall market growth.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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