The American football ticket sales market in Argentina has seen steady growth, impacted by factors such as increasing fan interest and convenience of online ticket purchases. However, the growth rate remains minimal due to factors such as limited infrastructure and competition from other Sports markets in the region.
Customer preferences: The American Football Ticket Sales Market has seen a significant increase in online ticket sales, as consumers prefer the convenience and ease of purchasing tickets from their devices. This has been particularly beneficial in Argentina, where busy lifestyles and high smartphone penetration rates have resulted in a preference for digital solutions. Furthermore, the trend towards cashless payments has also had an impact, with many fans opting for contactless ticketing options.
Trends in the market: In Argentina, the American Football ticket sales market is experiencing a surge in popularity, with more fans attending games and purchasing tickets. This trend is significant as it shows a growing interest in the sport and potential for revenue growth. Additionally, with the rise of online ticketing platforms, it has become easier for fans to purchase tickets, leading to increased ticket sales. However, this trend also highlights the need for teams and stakeholders to invest in improving the fan experience at games to retain this growing fan base and maximize revenue potential.
Local special circumstances: In Argentina, the American Football market is gaining popularity due to a strong cultural affinity towards sports and an increasing interest in American culture. This has led to a high demand for tickets to matches, with fans willing to pay a premium price for the experience. Additionally, the countrys economic instability and inflation have resulted in unique pricing strategies by teams and event organizers. This has influenced market dynamics and created a unique environment for ticket sales in the American Football market.
Underlying macroeconomic factors: The American Football Ticket Sales Market is heavily influenced by macroeconomic factors, such as the overall economic conditions of Argentina, a major market for American Football. The countrys economic health and stability, along with its fiscal policies, can have a significant impact on ticket sales for the sport. Additionally, global economic trends, such as fluctuations in exchange rates and consumer spending patterns, can also affect the market. Other relevant financial indicators, like unemployment rates and disposable income, can also play a role in the demand for American Football tickets. Overall, the performance of the American Football Ticket Sales Market is closely tied to the larger economic landscape of Argentina and its overall economic outlook.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
