The Soccer Media Market in Argentina is seeing steady growth due to factors like the rising popularity of digital platforms, higher interest in soccer among consumers, and increased convenience of online services. However, the markets growth rate is impacted by limited resources and economic instability.
Customer preferences: With the rise of social media and digital platforms, there has been a significant increase in the use of live streaming and on-demand services for watching soccer matches in Argentina. This trend is driven by the convenience and accessibility of online content, as well as the growing preference for personalized viewing experiences among soccer fans. Additionally, the emergence of social media influencers and online fan communities has led to a rise in the popularity of alternative sources for soccer news and analysis, challenging traditional media outlets in the market.
Trends in the market: In Argentina, the Soccer Media Market is experiencing a shift towards digital and online platforms for sports coverage and content distribution. This trend is being driven by increasing internet penetration rates and the popularity of smartphones among consumers. As a result, there has been a significant rise in streaming services and mobile applications for live match viewing and real-time updates. Additionally, traditional media channels are also expanding their digital presence to stay competitive in the market. This trend is likely to continue, with implications for industry stakeholders such as sports media companies, advertisers, and consumers who will have more options for accessing and consuming soccer content.
Local special circumstances:
In Argentina, the Soccer Media Market is a significant component of the overall Soccer Market within the Sports Market. The market is heavily influenced by the countrys long-standing obsession with soccer, with the sport being entrenched in the national culture. This has led to a highly competitive market for rights to broadcast soccer matches, with multiple broadcasters vying for exclusive rights. Additionally, the countrys strong passion for soccer has also resulted in the emergence of a robust market for soccer-centric news and analysis. Furthermore, government regulations in Argentina heavily favor domestic clubs, limiting the influx of international players and creating a unique dynamic in the Soccer Media Market.
Underlying macroeconomic factors: The Argentine Soccer Market is heavily influenced by macroeconomic factors such as GDP, government policies, and international economic trends. The countrys economic situation has a direct impact on consumer spending and businesses ability to invest in the sports media market. A stable economy with favorable policies and investments encourages growth in the Soccer Media Market, while economic instability and limited funding can present challenges. Additionally, global economic trends, such as the rise of digital and streaming platforms, also shape the demand for soccer content and impact market performance.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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