The American Football market in Argentina has been experiencing minimal growth, influenced by factors such as limited fan base and low investments in merchandise and ticket sales. Despite the growth rate, the rise in American Football media has boosted the markets reach and convenience for consumers, contributing to the overall growth of the market.
Customer preferences: Despite its growing popularity, American football still remains a predominantly male-dominated sport in Argentina. However, there has been a noticeable increase in female participation, with more and more women showing interest in the game. This trend can be attributed to the growing acceptance and recognition of women in sports, as well as the efforts made by professional teams and organizations to promote gender diversity in the sport. Additionally, the rise of social media and the accessibility of live streaming options have also contributed to the growing interest and exposure of American football in the Argentine market, catering to the preferences of digitally-savvy consumers.
Trends in the market: In Argentina, the American Football market is experiencing a surge in interest and popularity, with more young athletes choosing to pursue the sport. This can be attributed to the increased media coverage and investment in training facilities. In the United States, there is a growing trend of incorporating data and analytics in training and player development, leading to more strategic and efficient team management. On the other hand, in the Chinese market, American Football is still in its infancy but shows potential for growth due to the governments efforts to promote the sport and attract foreign players. This global trend towards data-driven approach and government support could have significant implications for industry stakeholders, such as coaches and team managers, as they will need to adapt to a more analytical approach to the sport. Additionally, there may be opportunities for partnerships and collaborations between different countries to further develop the American Football market.
Local special circumstances:
In Argentina, the American Football Market is still a growing industry, yet it has managed to garner a strong and loyal fan base. This is in part due to Argentinas long-standing love for football, and the natural transition of fans to American Football. Additionally, the countrys strong sporting culture and excellent training facilities have attracted players and teams to compete in the American Football league. However, despite its growing popularity, the market is faced with challenges such as high import tariffs on equipment and limited support from government agencies, which has hindered the growth of the American Football industry in Argentina.
Underlying macroeconomic factors: The American Football Market within the Sports Market is greatly impacted by macroeconomic factors such as consumer spending power, government regulations, and overall economic stability. In countries with strong economic health and stable fiscal policies, the American Football Market experiences higher levels of investment and growth. On the other hand, market performance may be hindered in areas with economic uncertainties and restrictions. Furthermore, global economic trends also play a significant role in shaping the demand and growth of the American Football Market as countries with a strong interest in the sport tend to have a larger market share. This can be seen in countries like the United States and Argentina where American Football has a large following and a thriving market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
