The Cricket market in Argentina has been experiencing slow growth, mainly due to declining interest in the sport among consumers and decreasing ticket sales. Additionally, the rise of digital media has shifted attention away from traditional Cricket media. However, initiatives to increase awareness and accessibility of the sport may contribute to potential growth in the market.
Customer preferences: As cricket gains popularity in Argentina, there has been a noticeable increase in demand for digital and remote viewing options for live matches. This trend is attributed to the growing importance of technology and convenience among consumers. Additionally, the rise of social media has also played a significant role, with fans eager to engage and discuss the sport online. With access to global leagues and tournaments, Argentinian cricket fans are embracing the digital landscape to stay connected with the game.
Trends in the market: In Argentina, the Cricket Market is seeing a rise in popularity as more Argentinians are turning to the sport for leisure and competition. This trend is significant as it reflects a shift towards more diverse sports interests in the country. It also presents potential implications for industry stakeholders, as there is a growing market for cricket equipment, training facilities, and tournament organizers. Moreover, the trajectory of this trend is expected to continue as the sport gains more exposure and support from the government and media.
Local special circumstances:
In Argentina, the Cricket Market is a niche but growing segment within the larger Sports Market. This is due to the countrys strong cultural ties to soccer and rugby, which have traditionally dominated the sporting landscape. However, recent years have seen a rise in interest in cricket among the younger generation, particularly in urban areas. This can be attributed to the growing presence of international cricket tournaments and leagues, as well as the influx of international players into the local club teams. Additionally, regulatory changes in recent years have made it easier for sports clubs to register and operate, leading to more opportunities for the development of cricket facilities and talent in Argentina.
Underlying macroeconomic factors: The Cricket Market within the Sports Market in Argentina is impacted by a variety of macroeconomic factors. The global economic climate plays a crucial role, as fluctuations in international trade and investment can have a ripple effect on the countrys economy. National economic health, including factors such as inflation rates and unemployment, can also impact consumer spending and overall market performance. Fiscal policies, such as tax rates and government spending, can also influence the market by creating incentives or barriers for businesses. Additionally, other financial indicators, such as interest rates and currency exchange rates, can significantly impact the cost of doing business and the purchasing power of consumers in the Cricket Market. All of these factors must be carefully considered when evaluating the market potential in Argentinas Cricket Market within the Sports Market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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