The American Football media market is seeing slow growth within the Sports market in Argentina. This can be attributed to factors such as limited interest in the sport, lack of coverage and resources, and the dominance of other popular sports. The markets negligible growth rate is impacted by these challenges.
Customer preferences: As the popularity of American football continues to grow in Argentina, there has been a notable increase in the demand for digital media content related to the sport. This trend is reflective of the countrys younger demographics, who are more tech-savvy and prefer to consume content on digital platforms. Additionally, the rise of streaming services and social media has made it easier for fans to access live games, highlights, and behind-the-scenes content. This shift towards digital consumption highlights the increasing role of technology in media consumption and the evolving preferences of the modern consumer.
Trends in the market: In Argentina, the American Football market has seen a significant increase in media coverage, with several dedicated TV channels and online platforms catering specifically to the sport. This trend is expected to continue growing, as local teams and leagues gain more recognition and fan support. As a result, there may be potential opportunities for media and advertising companies to tap into this market and partner with football organizations. In addition, the rise of social media has allowed for more direct and personalized fan engagement, providing a new avenue for promoting the sport and its related products. Combining these trends in digital media and fan engagement, the American Football media market in Argentina has the potential to significantly impact the overall growth and success of the sport.
Local special circumstances: In Argentina, the American Football Media Market is heavily influenced by the countrys passion for the sport and strong cultural ties to the United States. The market is also shaped by regulatory policies, such as restrictions on foreign ownership of media outlets. In contrast, the American Football Media Market in the United States is less regulated, allowing for larger corporations to dominate the market. Additionally, the unique geographical location of Argentina, situated in South America, creates a barrier for international media companies to enter the market, making it a more localized and competitive market compared to the United States. These factors greatly influence the dynamics of the American Football Media Market in Argentina, creating a distinct market within the broader Sports Market industry.
Underlying macroeconomic factors: The American Football Media Market within the Sports Market industry in Argentina is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies on media and sports. A strong economy with high levels of disposable income and government support for the development of media and sports infrastructure can drive market growth. On the other hand, economic downturns, high inflation rates, and restrictions on media and sports can negatively impact market performance. Furthermore, global economic trends such as digitalization and the rise of streaming platforms also play a significant role in shaping the American Football Media Market in Argentina.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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