The Soccer Merchandise Market in Argentina has seen minimal growth, influenced by factors like fluctuating consumer spending and limited demand. This is in contrast to the booming Soccer Market within the larger Sports Market, highlighting the potential for further development in the future.
Customer preferences: As the popularity of soccer continues to grow in Argentina, there has been a noticeable increase in demand for personalized and fan-inspired soccer merchandise. This trend is further fueled by the strong national identity and pride associated with the sport. Additionally, with the rise of social media and influencer culture, consumers are willing to spend more on merchandise that showcases their support for their favorite team or player. Furthermore, the introduction of sustainable and eco-friendly options in the merchandise market has also garnered significant attention from environmentally conscious consumers.
Trends in the market: In Argentina, the Soccer Merchandise Market is experiencing an increase in online sales, with more fans turning to e-commerce platforms to purchase official team jerseys, accessories, and memorabilia. This trend is driven by the convenience and accessibility of online shopping, as well as the growing popularity of soccer in the country. With the rise of social media, there is also a surge in demand for personalized and limited edition merchandise, further driving the growth of the market. This trend is expected to continue in the coming years, presenting new opportunities for industry stakeholders to tap into the digital market and cater to the evolving needs of soccer fans.
Local special circumstances: In Argentina, the Soccer Merchandise Market is heavily influenced by the countrys deep-rooted passion for soccer. This is reflected in the demand for merchandise that is not just limited to professional teams, but also includes local amateur teams. Additionally, the countrys economic instability has had a direct impact on the market, with consumers seeking more affordable options for their soccer gear. This has led to the rise of tiendas barriales (neighborhood stores) that cater to the local communities. Furthermore, regulations on imports and taxes on foreign brands have also contributed to the dominance of domestic brands in the market.
Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market is highly influenced by macroeconomic factors such as the countrys economic stability, consumer purchasing power, and trade policies. The global economic climate has a significant impact on the market, as any fluctuations in economic growth or geopolitical issues can affect consumer confidence and spending on merchandise. Additionally, national economic health and fiscal policies can influence the availability of disposable income and consumer spending patterns. Furthermore, specific financial indicators such as inflation rates, exchange rates, and interest rates can also impact the demand and pricing of goods in the Soccer Merchandise Market.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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