Market Insights Advertising & Media Sports Soccer

Soccer Merchandise - Oman

Oman

Revenue in the Soccer Merchandise market is projected to reach US$5.48m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.61%, resulting in a projected market volume of US$5.65m by 2029.
In global comparison, most revenue will be generated in the United States (US$1,381.00m in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$79.59 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 74.5k users by 2029.
User penetration in the Soccer Merchandise market will be at 1.5% in 2024.

Market

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Analyst Opinion

The Qatar Soccer Market within the Sports Market has encountered minimal growth, influenced by factors including high competition, limited fan base, and low consumer spending. Shift to online shopping and increasing awareness may drive growth in the near future.

Customer preferences: As soccer continues to gain popularity in Oman, the demand for soccer merchandise is also on the rise. A notable shift in consumer preferences is the increasing demand for eco-friendly and sustainably-sourced soccer merchandise. This trend is driven by a growing awareness of environmental issues and a desire to reduce the carbon footprint associated with production and consumption of goods. Additionally, with a young and tech-savvy population, there is a growing interest in personalized and digitally-enhanced merchandise, such as jerseys with customizable designs or augmented reality experiences. These preferences highlight a cultural shift towards responsible consumption and the integration of technology in everyday life.

Trends in the market: In Oman, the Soccer Merchandise Market is experiencing a rise in online sales due to the increasing popularity of e-commerce platforms. This trend is significant as it provides convenience for consumers and allows for easier access to a wider range of products. It also presents opportunities for market expansion and competition among industry players. Additionally, there is a growing interest in sustainable and ethically-made merchandise, boosting the demand for eco-friendly products. This trend could lead to changes in sourcing and production processes for industry stakeholders.

Local special circumstances: In Oman, the Soccer Merchandise Market is heavily influenced by the countrys cultural reverence for sports, particularly soccer. Omani soccer fans are known for their enthusiasm and dedication to their local teams, driving strong demand for merchandise. Additionally, due to the geographical location and climate of Oman, there is a prevalence of outdoor recreational activities, creating a natural market for sports merchandise. Furthermore, the countrys tourist industry, which heavily promotes adventure and sports tourism, also contributes to the growth of the Soccer Merchandise Market.

Underlying macroeconomic factors: The Soccer Merchandise Market is highly affected by macroeconomic factors, such as consumer confidence, disposable income, and economic growth. In Oman, the economy is heavily influenced by the oil and gas industry, making it vulnerable to fluctuations in global oil prices. However, the country is currently diversifying its economy and investing in non-oil sectors, which is expected to drive economic growth and improve consumer spending in the coming years. Additionally, government initiatives to promote sports and tourism are likely to increase demand for soccer merchandise, as well as boost the overall economy. Lastly, the young and growing population in Oman presents a strong potential for market growth, as they are more likely to participate in sports and purchase related merchandise.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.