Market Insights Advertising & Media Sports

Soccer - Oman

Oman

Revenue in the Soccer market is projected to reach US$6.88m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.77%, resulting in a projected market volume of US$7.15m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (US$9,696.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$55.81 in 2024.
In the Soccer market, the number of users is expected to amount to 146.8k users by 2029.
User penetration in the Soccer market will be at 2.6% in 2024.

Market

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Analyst Opinion

The Soccer market in Oman is facing negligible growth, impacted by factors such as limited digital infrastructure, low awareness about online services, and low disposable income levels among consumers. Additionally, the sub-markets of Soccer Merchandise and Ticket Sales are heavily reliant on in-person events, which have been impacted by the current pandemic situation. These challenges hinder the overall growth potential of the Soccer market in Oman.

Customer preferences: The Soccer Market within the Sports Market in Oman is experiencing a surge in demand for online streaming platforms and virtual viewing experiences, as consumers seek convenient and immersive ways to engage with their favorite teams and matches. This trend is fuelled by the increasing adoption of digital technologies and the need for remote entertainment options. Additionally, the growing popularity of fantasy sports and online betting is opening up new opportunities for consumers to engage with and support their favorite competitive teams.

Trends in the market: In Oman, the Soccer Market within the Sports Market is experiencing a surge in popularity, with a growing number of local leagues and increasing investment in stadium infrastructure. This trend is significant as it showcases a shifting focus towards sports and entertainment, with potential implications for the tourism and hospitality industries. Additionally, there is a rise in digital platforms and apps for soccer enthusiasts to track live scores and access exclusive content. Such trends suggest a growing fan base for the sport and opportunities for stakeholders to capitalize on the growing demand for soccer-related services and merchandise.

Local special circumstances: In Oman, the Soccer Market within the Sports Market is influenced by the countrys strong passion for sports and its favorable climate for outdoor activities. The governments investment in sports infrastructure and high participation rates in sports leagues have propelled the growth of the market. Additionally, cultural customs such as tribal loyalty and family support heavily influence the popularity of local teams, creating a vibrant and unique market landscape.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in Oman is heavily influenced by macroeconomic factors such as the countrys stable economic growth, government investment in infrastructure and development, and the rising popularity of sports as a means of promoting tourism. Additionally, with a high percentage of youth population and increasing disposable incomes, there is a growing demand for recreational activities like soccer, thus propelling market growth. Moreover, the recent efforts of the government to diversify its economy and reduce dependence on oil have also had a positive impact on the Sports market, leading to increased investments and advancements in the sector. Overall, the favorable economic climate and initiatives taken by the government are contributing to the growth of the Soccer Market in Oman.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.