Advertising - Oman

Oman

Ad spending in the Advertising market in Oman is forecasted to reach US$511.90m in 2024.
The largest market is Search Advertising with a market volume of US$135.80m in 2024.
When compared globally, the United States is expected to lead in ad spending with US$421.30bn in 2024.
In Oman's Advertising market, 80% of total ad spending is projected to come from digital sources in 2029.
The average ad spending per capita in the Social Media Advertising market is estimated to be US$30.27 in 2024.
Additionally, in Oman's Advertising market, Advertising market of the 80% revenue will be generated through programmatic advertising in 2029.
With the rise of digital media consumption in Oman, the advertising market is shifting towards online platforms to reach a tech-savvy audience.

Key regions: United States, China, Europe, Asia, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Advertising market in Oman is experiencing significant growth and development in recent years.

Customer preferences: Customers in Oman are increasingly turning to digital advertising platforms and channels. With the rise of internet penetration and smartphone usage in the country, consumers are spending more time online and engaging with digital content. This shift in consumer behavior has led to a greater demand for digital advertising, as businesses seek to reach their target audience through online platforms such as social media, search engines, and websites. Additionally, customers in Oman are becoming more discerning and value-driven, seeking personalized and relevant advertising messages that resonate with their interests and values.

Trends in the market: One of the key trends in the advertising market in Oman is the growth of programmatic advertising. Programmatic advertising allows businesses to automate the process of buying and selling ad inventory, using data and algorithms to target specific audiences and optimize campaign performance. This trend is driven by the increasing availability of data and the need for more efficient and effective advertising strategies. Programmatic advertising offers advertisers the ability to reach their target audience at scale, while also providing greater transparency and control over ad spend. Another trend in the market is the increasing focus on mobile advertising. With the high mobile penetration rate in Oman, advertisers are recognizing the importance of reaching consumers on their mobile devices. Mobile advertising offers the advantage of being able to reach consumers wherever they are, and it also allows for more interactive and engaging ad formats such as video and rich media. Advertisers are investing in mobile advertising strategies to capture the attention of consumers and drive engagement with their brands.

Local special circumstances: Oman has a relatively small population compared to other countries in the region, which presents both opportunities and challenges for advertisers. On one hand, the smaller population size allows for more targeted and personalized advertising campaigns. Advertisers can focus on specific segments of the population and tailor their messages accordingly. On the other hand, the smaller population size also means that the market may be more limited in terms of reach and scale. Advertisers need to carefully consider their target audience and the potential reach of their campaigns in order to maximize their impact.

Underlying macroeconomic factors: The advertising market in Oman is also influenced by macroeconomic factors such as GDP growth, consumer spending, and business confidence. As the economy grows and consumer spending increases, businesses are more likely to invest in advertising to promote their products and services. Similarly, when business confidence is high, companies are more willing to allocate budget to advertising and marketing activities. The overall economic climate in Oman plays a significant role in shaping the advertising market and determining the level of investment and activity in the industry.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).