The Cricket market in Oman has seen a slight decline in growth rate due to factors like increasing competition from other sports and fluctuations in ticket sales. However, the market is driven by factors such as the rise in popularity of digital media for cricket coverage and increased awareness about the sport amongst consumers. Additionally, the convenience of purchasing tickets online has also contributed to the growth of the overall market.
Customer preferences:
Furthermore, with the rise of digital media and technology, the Cricket Market within the Sports Market in Oman has seen a shift in consumer preferences towards online streaming and virtual events. This trend has been fueled by the increasing availability of high-speed internet and the growing population of tech-savvy individuals. Along with this, there has been a rise in the popularity of fantasy sports leagues, providing an immersive and interactive experience for fans. This shift towards digital consumption is also driven by the changing lifestyle patterns and preferences of consumers, who are looking for convenience and flexibility in their entertainment choices. As a result, companies in the Cricket Market are investing in innovative digital solutions to cater to the evolving needs of their customers.
Trends in the market: In Oman, the Cricket Market is experiencing a surge in digital integration, with the rise of online platforms for live streaming and match highlights. This trend is driven by the increasing demand for mobile and on-the-go access, as well as the popularity of fantasy cricket leagues. Additionally, there is a growing focus on promoting cricket as a family-friendly sport, with the inclusion of more youth and womens teams. These trends highlight the shift towards digital and inclusivity in the market, and offer opportunities for stakeholders to tap into new audience segments and revenue streams.
Local special circumstances:
In Oman, the Cricket Market is uniquely influenced by the countrys cultural and geographical factors. Cricket is considered the national sport and deeply ingrained in the local culture, with a loyal fan base and strong community support. Additionally, Omans location in the Middle East, surrounded by cricket-loving nations such as India and Pakistan, has contributed to the popularity and growth of the sport in the country. Furthermore, the regulatory environment in Oman is favorable for the development of the cricket market. The Oman Cricket Association has implemented progressive policies and initiatives to support and promote the sport, leading to a thriving environment for players, sponsors, and spectators alike.
Underlying macroeconomic factors: The Cricket Market within the Sports Market in Oman is impacted by macroeconomic factors including the overall health of the countrys economy, global economic trends, government fiscal policies, and other financial indicators. Positive economic growth, a stable political environment, and increased disposable incomes can all contribute to a thriving Sports market, including the growth of the cricket industry. Additionally, investments in sports infrastructure and facilities, as well as the rising popularity of cricket globally, can also positively impact the markets performance. However, economic downturns, political instability, and other financial challenges can also hinder the growth of the cricket market in Oman. Therefore, both national and global economic factors play a pivotal role in shaping the future of the cricket market in Oman.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
