The Soccer Media Market in Oman is expanding moderately due to several reasons including growing interest in digital media, rising awareness about soccer, and the ease of online soccer services. However, the market growth rate is negligible due to limited internet connectivity and low investment in digital infrastructure.
Customer preferences:
In Oman, the Soccer Media Market is experiencing a rise in demand for online streaming and digital content, reflecting a growing preference for convenient and on-the-go access to sports coverage. This trend is driven by the high internet penetration and increasing smartphone usage among the countrys tech-savvy population. Additionally, with the emergence of new sports leagues and tournaments, there is a growing demand for diverse and personalized content, catering to the diverse cultural and linguistic backgrounds of Omani consumers.
Trends in the market: In Oman, the Soccer Media Market is expected to follow the global trend of increasing digitalization and the rise of online streaming platforms. This is largely driven by the growing popularity of soccer among the younger generation and their preference for consuming content on their mobile devices. In the broader Soccer Market, this trend is significant as it brings in a new source of revenue for stakeholders and allows for a more personalized and interactive viewing experience for fans. However, this trend also poses a challenge for traditional broadcast networks as they face competition from these digital platforms. It is important for industry stakeholders to adapt to this trend and create a strategic integration of digital and traditional media in order to stay relevant and capitalize on the opportunities presented.
Local special circumstances:
In Oman, the Soccer Media Market is influenced by the countrys geographical location in the Middle East, wherein it shares a border with traditional soccer powerhouses such as Saudi Arabia and United Arab Emirates. This has led to a strong soccer culture in Oman, where the sport receives a high level of attention and support. Additionally, the countrys conservative religious beliefs also play a significant role in shaping the media landscape, with government regulations limiting the coverage of certain events and behaviors. These unique factors have a significant impact on the dynamics of the Soccer Media Market in Oman, setting it apart from other markets and driving its growth.
Underlying macroeconomic factors: The Soccer Media Market within the Soccer Market of the Sports Market in Oman is influenced by macroeconomic factors such as the countrys stable economic climate, government initiatives to promote the growth of the sports industry, and increasing investments in sports infrastructure. Moreover, the global trend towards digitalization and the rising popularity of soccer worldwide have also contributed to the growth of this market. Additionally, the growing disposable income and increasing spending on sports-related activities in the country have resulted in a higher demand for media content and coverage of soccer events in Oman. These factors are expected to continue driving the growth of the Soccer Media Market in the country in the coming years.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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