The Baseball Media Market in Oman has recently seen negligible decline in growth rate, impacted by factors such as fluctuating consumer interest and limited access to online services. Nevertheless, this baseball market within the sports industry remains a promising opportunity for digital technologies.
Customer preferences: As the popularity of baseball in Oman continues to rise, there has been a notable increase in demand for digital media and streaming services among consumers. This can be attributed to the growing trend of sports fans preferring to watch games on their mobile devices, along with the convenience and flexibility of on-demand services. Additionally, there has been a shift towards personalized and immersive viewing experiences, with fans seeking real-time statistics, analysis, and behind-the-scenes content. This trend is being driven by the younger, tech-savvy demographic in Oman, who are looking for more interactive and engaging ways to consume baseball media.
Trends in the market: In Oman, the Baseball Media Market is experiencing a surge in online streaming of baseball games, with more fans opting for subscription-based platforms over traditional television broadcasts. This trend is driven by the increasing availability of high-speed internet and the growing popularity of mobile devices. It also presents an opportunity for industry stakeholders, such as broadcasters and advertisers, to tap into the online market and target a tech-savvy audience. However, this shift towards digital media could also pose a threat to traditional TV networks, leading to potential disruptions in the industry. As technology continues to advance and the preferences of consumers evolve, it is important for stakeholders in the Baseball Market to adapt and stay ahead of these trends.
Local special circumstances: In Oman, the Baseball Media Market is heavily influenced by the countrys hot and dry climate, which makes it challenging to maintain and play baseball outdoors. As a result, indoor baseball facilities and air-conditioned stadiums have gained popularity in recent years. Additionally, Oman has a strong cultural affinity towards soccer, which has historically dominated the Sports market. This has limited the growth of baseball and its media market, but with the rise of international baseball tournaments and leagues, such as the Arab Baseball Championship, the potential for growth in the baseball media market in Oman is significant.
Underlying macroeconomic factors: The growth of the Baseball Media Market in Oman is influenced by macroeconomic factors such as technological advancements, increasing disposable income, and government initiatives to promote sports and leisure activities. The rise in digital media consumption and the growing popularity of baseball as a sport in the country are key drivers of market growth. Moreover, the overall economic stability and favorable business environment in Oman attract foreign investment, leading to the development of robust infrastructure and facilities for the sports industry. These factors contribute to creating a conducive market for Baseball Media, making it a lucrative segment within the Sports Market in Oman.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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