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The Basketball Ticket Sales Market in Oman has experienced minimal growth due to factors such as limited fan base, lack of major events and low purchasing power of consumers. Despite efforts to promote the sport, the market growth remains insignificant.
Customer preferences: As the popularity of basketball continues to grow in Oman, there has been a significant increase in demand for online ticket sales for basketball games. This trend is largely influenced by the rise of digital technologies and the convenience they offer to consumers. Additionally, there has been a shift towards online streaming and live coverage of games, allowing fans to watch from the comfort of their own homes. This shift towards digital ticket sales and viewing options is also driven by the potential health risks associated with large crowds and the need for convenient ways to access games.
Trends in the market: In Oman, there is a growing trend of online ticket sales for basketball games, with an increasing number of fans purchasing their tickets through digital platforms. This trend is significant as it caters to the convenience and preference of consumers in todays digital age. It also allows for a larger reach and potential for increased ticket sales for basketball teams. However, this may pose a challenge for traditional ticket sellers and may require them to adapt their business models to remain competitive in the market. Additionally, this trend may also drive the growth of digital payment methods and platforms in Omans Sports market.
Local special circumstances:
In Oman, the Basketball Ticket Sales Market is greatly influenced by the strong passion for basketball among the countrys youth. This is further supported by the governments investments in developing state-of-the-art sports infrastructure, including basketball arenas and training facilities. Moreover, Omans unique geographical location, with its hot desert climate, has led to the popularity of indoor sports like basketball, making it a popular form of entertainment and contributing to high ticket sales. The countrys diverse cultural landscape, with a mix of local and expatriate populations, also plays a significant role in shaping the demand for basketball tickets and creating a dynamic market.
Underlying macroeconomic factors: The Basketball Ticket Sales Market in Oman is affected by various macroeconomic factors, such as the countrys overall economic health and global economic trends. The governments fiscal policies and investment in infrastructure also have a significant impact on the market. In recent years, Omans economy has experienced steady growth, with a focus on diversification and investment in sectors such as tourism and sports. This has created a favorable environment for the basketball market, leading to increased demand for tickets and a growing revenue stream. Furthermore, Omans young and growing population is another important factor driving the demand for basketball tickets, as the sport continues to gain popularity in the country.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.Mon - Fri, 9am - 6pm (EST)
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