The American Football Media Market in Oman is slowly growing due to the rising popularity of American football in the country. However, the markets growth rate is negligible due to limited resources and competition from other sports. Despite this, the market is expected to see some growth in the coming years as digital platforms become more prevalent in the sports industry.
Customer preferences: Consumers in Oman are showing a growing interest in American Football, and this has translated into a shift towards increased media coverage and consumption of the sport. This is seen through the rise of online streaming platforms, social media engagement, and dedicated American Football fan groups. In addition, the American Football audience in Oman is becoming more diverse, with a rise in female and younger viewers. This trend is reflecting the changing cultural landscape and shifting demographics of the country, highlighting the sports appeal and growing popularity among different segments of society. On the other hand, American Football media is adapting to evolving lifestyle factors, with a focus on providing interactive and engaging content to cater to the modern consumers preferences.
Trends in the market: In Oman, there is a developing interest in American football, with the sport gaining popularity amongst both locals and expats. As a result, the demand for American football media and coverage is also increasing. On the other hand, in the United States, the popularity of American football is facing challenges such as declining viewership and concerns over player safety. This has led to a shift towards alternative forms of media consumption, such as streaming services and social media platforms. In Oman, this trend may lead to an increase in online streaming and social media coverage for American football, providing opportunities for media companies to reach a wider audience and potentially impacting traditional broadcasting methods. Industry stakeholders in both countries must adapt to the changing media landscape in order to stay relevant and engage with fans.
Local special circumstances:
In Oman, the American Football market is relatively small due to the lack of popularity and a strong fan base for the sport. However, the media market for American Football is expected to grow in the coming years due to the increasing influence of Western culture and the rise of non-Omani population who follow the sport. In addition, the governments initiatives to promote sports and tourism, including hosting international American Football games, may also have a positive impact on the media market. Furthermore, the strict media regulations in Oman, which require approval from the Ministry of Information before broadcasting any content, may pose a challenge for media companies wanting to cover the sport. These unique local factors, including cultural barriers and regulatory constraints, will play a significant role in shaping the growth and dynamics of the American Football media market in Oman.
Underlying macroeconomic factors:
The growth of the American Football Media Market is greatly impacted by macroeconomic factors such as technological advancements, consumer spending trends, government policies, and investment in sports infrastructure. Countries with strong technological infrastructure and a growing Sports market, like the United States, have a higher demand for American football media, leading to market growth. Additionally, favorable government policies and investments in sports facilities have a significant impact on the popularity and accessibility of American football, further driving the expansion of the market. On the other hand, countries with economic challenges and limited investments in sports infrastructure may experience slower growth in the American Football Media Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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