The Basketball Media Market in Oman is experiencing slow growth, influenced by factors such as limited resources and low demand. Despite this, increasing interest in basketball and advancements in media technology could potentially drive future growth.
Customer preferences: In Oman, there has been a noticeable increase in the consumption of basketball-related media, particularly among younger demographics. With the rise of online streaming services and social media platforms, there has been a shift towards consuming basketball content through digital platforms. This trend is closely linked to the rising preference for convenience and on-demand access to content, as well as the increasing influence of Western culture on the countrys youth. Furthermore, there has been a growing interest in international leagues and players, showing a more globalized outlook in the basketball media market.
Trends in the market: In Oman, the Basketball Media Market is experiencing a shift towards digital platforms, with an increasing number of fans turning to online sources for game highlights and analysis. This trend is driven by the rise of social media and streaming services, which allow for greater accessibility and convenience. This is significant for industry stakeholders such as broadcasters and advertisers, who must adapt their strategies to reach this online audience. It also has potential implications for traditional media outlets, as they may need to shift their focus to creating more engaging and interactive content to compete with online alternatives.
Local special circumstances: In Oman, the Basketball Media Market has seen significant growth due to the countrys love for sports and high internet and mobile penetration rates. The rise of social media and streaming platforms has also played a crucial role in increasing the popularity of basketball in the country. Additionally, the governments investments in sporting facilities have further boosted the market. However, the strict censorship laws in Oman may limit the use of certain media platforms, creating a unique dynamic in the Basketball Market within the Sports Market market.
Underlying macroeconomic factors:
The Basketball Media Market in Oman is heavily influenced by macroeconomic factors such as the countrys economic stability, government policies, and global economic trends. With low unemployment rates, steady economic growth, and a supportive regulatory environment, Oman provides a favorable market for basketball media. Additionally, the countrys investment in sports infrastructure, such as stadiums and training facilities, boosts the popularity of basketball and its media coverage. The increasing popularity of the sport in the country and the rising demand for sports content among the young population further drive the growth of the Basketball Media Market in Oman.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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