The Cricket Media market in Oman is experiencing slow growth, influenced by declining interest in traditional sports and a shift towards digital media consumption. Factors such as increasing internet penetration and technology adoption have led to a rising demand for cricket content and services online. This market is expected to see continuous growth in the coming years, as the digital landscape continues to evolve in Oman.
Customer preferences: With the rise of social media and streaming platforms, the consumption of cricket media has shifted towards online platforms. This can be attributed to the growing tech-savvy population and increasing internet penetration rates in Oman. Additionally, there has been a rise in mobile usage for accessing cricket content, leading to the development of mobile-friendly viewing options. This trend is expected to continue as more individuals seek convenient ways to access and engage with their favorite cricket content.
Trends in the market: In Oman, the Cricket Media Market is experiencing a surge in digital streaming and online platforms for watching live matches and accessing player interviews and highlights. This trend is expected to continue, driven by the increasing use of smartphones and internet connectivity in the country. The significance of this trend is two-fold - it allows fans to stay connected to the sport while on-the-go, and it opens up new revenue opportunities for media companies and advertisers. This could potentially impact industry stakeholders, such as traditional broadcasters and advertisers, as they may need to adapt their strategies to remain relevant in the changing media landscape.
Local special circumstances: In Oman, the Cricket Media Market within the Sports Market has been influenced by the countrys strong passion for sports and its growing cricket fanbase. As a small but affluent nation, Oman has a niche demographic that consumes cricket content through various digital platforms and television networks. Additionally, the countrys stable political environment and increasing per capita income act as contributing factors to the growth of the Cricket Media Market. This unique combination of factors sets the Cricket Market in Oman apart from other markets and drives its steady growth.
Underlying macroeconomic factors: The Cricket Media Market in Oman is largely influenced by macroeconomic factors such as the overall economic health of the country, global economic trends, and government policies. Omans strong economy and stable political environment have allowed for a growing Sports market, including the Cricket Market. The governments investment in developing sports infrastructure and promoting cricket has also played a significant role in driving market growth. Additionally, the rise of digital media and technology has opened new opportunities for the Cricket Media Market, with increasing demand for live streaming, digital content, and online advertising. Overall, favorable economic conditions and supportive government policies have contributed to the growth and success of the Cricket Media Market in Oman.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
