Soccer Merchandise - Bangladesh

Bangladesh

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$21.84m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.79%, resulting in a projected market volume of US$23.87m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$13.56 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 1.8m users by 2029.
User penetration in the Soccer Merchandise market will be at 0.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise market in Bangladesh has seen a steady growth rate due to the popularity of soccer in the country. Factors such as increasing fan base, rising disposable income, and convenience of purchasing online have contributed to this growth. However, the negligible growth can be attributed to the current economic situation and the limited market demand for soccer merchandise.

Customer preferences: There has been a noticeable rise in demand for sustainable and eco-friendly soccer merchandise in Bangladesh. This trend is driven by increasing awareness among consumers about environmental issues and a growing preference for ethical and socially responsible products. Additionally, with a significant young population in the country, there is a growing trend towards purchasing merchandise that aligns with values of sustainability and consciousness. As a result, there has been an increase in the availability of eco-friendly soccer products in the market, catering to the changing preferences and values of consumers in Bangladesh.

Trends in the market: In Bangladesh, the Soccer Merchandise Market is experiencing a surge in online shopping for soccer-related products. The popularity of online shopping is driven by the increasing availability of high-speed internet and the growing number of smartphone users. Another trend is the rise of esports, with many soccer fans turning to virtual gaming and purchasing related merchandise. This presents opportunities for industry stakeholders to expand their reach and tap into this growing market. However, it also poses challenges such as ensuring the authenticity and quality of products sold online. It will be crucial for stakeholders to adapt and innovate, leveraging technology to provide a seamless shopping experience for consumers and stay relevant in this evolving market.

Local special circumstances: In Bangladesh, the Soccer Merchandise Market within the Sports Market is heavily influenced by the countrys passionate fanbase for the sport. This has resulted in a high demand for local team merchandise, which is often customized to reflect Bengali culture and traditions. Additionally, government regulations on import and export of goods play a significant role in shaping the market dynamics. Despite these challenges, international brands are gradually making their way into the market and facing competition from locally produced merchandise.

Underlying macroeconomic factors: The Soccer Merchandise Market in Bangladesh is heavily influenced by macroeconomic factors such as the countrys economic growth, consumer purchasing power, and government policies. As a developing country, Bangladesh has shown strong economic growth in recent years, leading to a rise in consumer spending and disposable income. This, in turn, has boosted the demand for soccer merchandise among the growing fan base. Furthermore, favorable government policies and investments in sports and infrastructure have also contributed to the growth of the Soccer Market within the Sports Market. However, challenges such as political instability and a relatively low GDP per capita can impact the markets performance in the future.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.