The Cricket Media Market in Bangladesh is experiencing minimal decline in growth, influenced by factors such as the increasing popularity of digital technologies, rising interest in health among consumers, and the convenience of online health services within the overall Sports Market.
Customer preferences:
With Bangladesh being one of the top cricket-playing nations and boasting a large and dedicated fan base, the Cricket Media Market in the country has seen significant growth over the years. However, with the increasing popularity of digital platforms and the rise of social media influencers, there has been a notable shift in how consumers consume and engage with cricket media. The younger, tech-savvy generation is turning to online platforms for live streaming of matches, behind-the-scenes access, and player updates. This trend is likely to continue as these platforms cater to the growing demand for on-the-go and personalized content consumption.
Trends in the market:
In Bangladesh, the Cricket Media Market within the Sports Market is experiencing a surge in digital platforms for cricket content, such as streaming services and social media coverage. This trend is driven by the increasing popularity of cricket in the country, with a young and tech-savvy fan base. These platforms offer a convenient and accessible way for fans to follow the sport, posing as a potential threat to traditional television broadcasting models. Moreover, with the rise of online advertising and sponsorships, stakeholders in the Cricket Media Market are leveraging this trend to reach a wider audience and enhance their revenue streams. This trend is expected to continue, with the potential for further innovations and investments in digital cricket media.
Local special circumstances: OurIn Bangladesh, the Cricket Media Market is heavily influenced by the countrys love for cricket, which is deeply ingrained in its culture. Cricket is not just a sport, but a national passion and a unifying force. This has resulted in a high demand for cricket content, including live streaming, match highlights, and news updates. Additionally, the countrys high mobile penetration and affordable data plans have contributed to the growth of the digital cricket media market. However, the market faces challenges due to limited infrastructure and access to the internet in certain regions, hindering the widespread adoption of digital platforms.
Underlying macroeconomic factors: The Cricket Media Market in Bangladesh is heavily impacted by macroeconomic factors such as economic growth, government policies, and investment in the media sector. The countrys steady economic expansion and increasing disposable income have led to a rise in demand for media services, including sports and especially cricket. Additionally, the governments support for the media and sports industries through favorable policies and investments has created a conducive environment for market growth. Furthermore, the increasing popularity of cricket globally has also contributed to the growth of the Cricket Media Market in Bangladesh. The countrys favorable economic and regulatory conditions, as well as its strong fan base for cricket, make it an attractive market for companies looking to invest in cricket media.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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