Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Sports

Soccer - Bangladesh

Bangladesh
  • Revenue in the Soccer market is projected to reach US$47.03m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.41%, resulting in a projected market volume of US$50.44m by 2029.
  • In global comparison, most revenue will be generated United Kingdom (US$9.70bn in 2024).
  • The average revenue per user (ARPU) in the Soccer market is projected to amount to US$16.80 in 2024.
  • In the Soccer market, the number of users is expected to amount to 3.2m users by 2029.
  • User penetration in the Soccer market will be at 1.6% in 2024.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

  • Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
  • Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
  • Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

In-Scope

  • Ticket sales from games, such as league games
  • Revenue from merchandise, such as jerseys
  • Revenue from media rights, such as TV broadcasting

Out-Of-Scope

  • Revenue from player transfers, such as transfer fees
  • Tickets sold on the secondary market, such as on eBay
  • Revenue from licensing or sponsorship, such as from logos
Sports: market data & analysis - Cover

Market Insights report

Sports: market data & analysis

Study Details

    Revenue

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Soccer market in Bangladesh has displayed a slow growth rate, influenced by factors such as limited media coverage, low consumer spending on merchandise and tickets, and competition from other sports. However, with increasing fan engagement, improved infrastructure, and government support, there is potential for future growth in the market.

    Customer preferences:
    The popularity of soccer in Bangladesh has resulted in an increase in demand for authentic sports apparel and merchandise. Fans are now seeking out exclusive and customized jerseys, scarves, and accessories to show their support for their favorite teams. This trend is driven by the growing influence of social media and the desire for self-expression among the younger generation. Additionally, the rise of e-commerce platforms has made it easier for fans to access and purchase official team merchandise from anywhere, at any time.

    Trends in the market:
    In Bangladesh, the Soccer Market within the Sports Market is experiencing a rise in popularity due to the increasing success of the mens national team. This has resulted in a growing interest in the sport among the youth population and a rise in investments in soccer clubs. Furthermore, there is a trend towards creating youth development programs to improve the overall quality of players in the country. This trajectory not only signals a promising future for Bangladeshi soccer but also presents opportunities for sponsors and investors to tap into this emerging market.

    Local special circumstances:
    In Bangladesh, the Soccer Market is heavily influenced by the countrys deep-rooted passion for the sport. Soccer is the most popular and widely played sport in the country, with a strong fan base and several local clubs. However, due to the lack of proper infrastructure and resources, the market is largely driven by amateur players and grassroots level tournaments. This unique aspect of the local Soccer Market in Bangladesh creates a high demand for affordable and accessible training programs and equipment, thus shaping the market dynamics.

    Underlying macroeconomic factors:
    The Soccer Market within the Sports Market in Bangladesh is heavily influenced by macroeconomic factors, such as the countrys economic health and fiscal policies. The global economic trends also play a crucial role in shaping the market, as any fluctuations in the global economy can impact consumer spending on sports and entertainment. Additionally, government policies and initiatives aimed at promoting sports and developing infrastructure, as well as investments in the sports industry, have a significant impact on the growth of the Soccer Market in Bangladesh. Furthermore, the rising population and increasing disposable income in the country have created a growing market for sports, leading to higher demand for soccer-related products and services.

    Reach

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

    Modeling approach / Market size:

    Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

    Advertising & Media

    Access more Market Insights on Advertising & Media topics with our featured report

    Sports: market data & analysis - BackgroundSports: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.