American Football Media - Bangladesh

Bangladesh

Highlights

Revenue in the American Football Media market is projected to reach US$2.15m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.50%, resulting in a projected market volume of US$2.10m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.96 in 2024.
In the American Football Media market, the number of users is expected to amount to 450.3k users by 2029.
User penetration in the American Football Media market will be at 0.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Media Market in Bangladesh has seen a slow growth rate due to minimal interest in the sport and lack of investment. Factors such as limited access to media and low popularity are impacting this growth rate. Despite the potential for growth, the market remains underdeveloped at this time.

Customer preferences: Consumers in the American Football Media Market of the American Football Market within the Sports Market are increasingly consuming sports content through digital platforms, such as streaming services and social media. This shift is driven by the convenience and accessibility of these platforms, as well as the demand for personalized, on-the-go content. Additionally, there has been a growing interest in in-depth analysis and behind-the-scenes coverage, reflecting the desire for behind-the-scenes access and immersive fan experiences.

Trends in the market: In Bangladesh, American football may not have as strong of a presence as other sports, but the popularity of the sport has been steadily growing in recent years. In the American football media market, there has been a shift towards digital platforms for accessing games and content. With the rise of streaming services and mobile apps, fans can now watch games and access exclusive content on their devices. This trend is expected to continue, especially in light of the increasing number of cord-cutters. As a result, there may be more opportunities for digital advertising in this market. In the United States, there is also a growing interest in the use of virtual and augmented reality for enhancing the viewing experience. This could open up new possibilities for immersive content and marketing strategies in the American football media market. It will be important for industry stakeholders to keep up with these trends and adapt their strategies to reach and engage with fans.

Local special circumstances: In Bangladesh, the American Football market is relatively niche compared to other sports such as cricket and soccer. However, with the increasing popularity of the sport globally, there has been a recent rise in media coverage of American Football in the country. The market is primarily driven by a growing interest in the sport among the youth population, as well as the increasing availability of international sports channels and streaming platforms. On the other hand, in the United States, American Football is deeply ingrained in the culture and has a long-standing history as the most popular sport. As a result, the American Football Media Market is highly competitive and saturated with various media outlets, ranging from traditional TV broadcasters to digital platforms. This unique factor greatly influences the market dynamics, as media companies in the U.S. must constantly evolve and adapt to cater to the high demand for American Football coverage.

Underlying macroeconomic factors: The American Football Media Market is greatly affected by macroeconomic factors. The growth of this market is influenced by the strength of the national economy, consumer spending power, and government policies. Additionally, global economic trends, such as trade agreements and tariffs, can impact the American Football Media Market. Moreover, the availability of funding for media production and distribution, as well as technological advancements in television and online streaming, can also greatly influence the markets performance. These macroeconomic factors not only impact the American Football Market, but also have a ripple effect on the entire Sports Market, making it a critical element to consider for businesses operating in this industry.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.