Baseball Media - Bangladesh

Bangladesh

Highlights

Revenue in the Baseball Media market is projected to reach US$2.12m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.97%, resulting in a projected market volume of US$2.02m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 1.1m users by 2029.
User penetration in the Baseball Media market will be at 0.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media Market in Bangladesh is facing slow growth potentially due to low interest in the sport and lack of media coverage.

Customer preferences: The rise of social media and streaming platforms has transformed the way fans consume baseball content in Bangladesh. With the increasing popularity of T20 cricket, baseball fans are now looking for shorter and more exciting game formats, leading to a rise in demand for condensed game highlights and live match updates on online platforms. Additionally, as the countrys internet penetration continues to grow, there is a growing trend of consumers accessing baseball content on mobile devices, creating new opportunities for digital marketing and fan engagement strategies.

Trends in the market: In Bangladesh, the popularity of baseball has been increasing in recent years, leading to a rise in demand for live streaming and other digital media coverage. In the Baseball Media Market, this has led to the emergence of new players offering online content and services, such as interactive features and player interviews. Meanwhile, in the larger Sports Market, there is a shift towards mobile and digital-focused consumption, with fans increasingly using social media and streaming platforms for sports engagement. These trends have significant implications for industry stakeholders, as they highlight the need for innovative and engaging content to attract and retain audiences in the ever-evolving media landscape. Additionally, the growing use of data and analytics in sports has opened up new opportunities for monetization, creating potential revenue streams for teams, leagues, and media companies. As the digitalization of the baseball market continues, it is crucial for stakeholders to stay ahead of the curve and explore new ways to engage and monetize their fanbase through digital media.

Local special circumstances: In Bangladesh, the Baseball Media Market is heavily influenced by the countrys love for cricket. As cricket is the most popular sport, baseball struggles to find a foothold in the local media. Additionally, the countrys limited internet penetration and access to technology limits the growth of digital media platforms for baseball. In comparison, in the US, where baseball is the national pastime, the media market is dominated by television and radio broadcasts, along with various digital platforms. This stark difference in media consumption habits is a major factor in differentiating the Bangladesh baseball media market from others.

Underlying macroeconomic factors: The growth of the Baseball Media Market within the Sports Market in Bangladesh is heavily influenced by macroeconomic factors such as the countrys economic development, government policies, and cultural preferences. Bangladesh has seen steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed for a higher demand for sports content, including baseball, through various media channels. Additionally, the governments support for sports and its initiatives to promote a sports culture among its citizens have also contributed to the growth of the Baseball Media Market. However, challenges such as limited internet penetration and technological infrastructure in certain regions of the country may hinder the markets growth. As the economy continues to develop and modernize, the Baseball Media Market is expected to see further growth and expansion.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.