The American Football Merchandise Market in Bangladesh is slowly growing, impacted by factors such as limited consumer awareness and lower demand compared to other Sports markets. Despite minimal growth, the market offers convenient online services, making it a steadily growing segment within the larger Sports market in the country.
Customer preferences: The American Football Merchandise Market within the Sports Market has seen a significant growth in e-commerce sales, with consumers preferring to shop online due to convenience and safety. This trend has been accelerated by the COVID-19 pandemic, as consumers increasingly turn to online channels for their shopping needs. Social media influencers have also played a crucial role in promoting American football merchandise, with consumers looking for authentic and unique products to show their support for their favorite teams.
Trends in the market: In Bangladesh, the American football merchandise market is still relatively small, but the popularity of American football is steadily growing. According to a recent report, the country saw a 127% increase in sales of NFL merchandise in 2019. This trend is mirrored in other Asian countries, such as India and China, where American football is also gaining a foothold. As the interest in American football continues to grow in these countries, so does the demand for American football merchandise. This trend presents an opportunity for industry stakeholders to capitalize on the growing market by expanding their product offerings and targeting these emerging markets. Additionally, as global brands, such as Adidas and Nike, continue to invest in American football, this trend is expected to have a significant impact on the growth of the overall sports merchandise market. Industry stakeholders should keep a close eye on this trend and adopt effective strategies to cater to the growing demand for American football merchandise in these emerging markets.
Local special circumstances:
In Bangladesh, the American Football Merchandise Market faces unique challenges compared to other markets. The country has a significantly lower income level and limited disposable income, which affects consumer purchasing power. Moreover, the overall popularity of American Football is relatively low, leading to a smaller target audience. On the other hand, in the American Football Market of the United States, there is a high demand for licensed merchandise from passionate fans and a well-established sports culture. In addition, strict regulations and customs in Bangladesh may hinder the import and distribution of American Football merchandise, causing supply constraints. These factors contribute to the fluctuating dynamics of the American Football Merchandise Market in Bangladesh.
Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is impacted by macroeconomic factors such as consumer confidence and disposable income in Bangladesh and the United States. As developing countries with growing economies, both Bangladesh and the United States have seen increases in consumer purchasing power, which has led to a rise in consumer spending on sports merchandise. Furthermore, favorable fiscal policies in the form of tax implications and subsidies have also incentivized businesses to invest and expand in the American Football Market, resulting in a larger market size and variety of merchandise. Additionally, the global trend towards increased interest and participation in American football has also contributed to the growth of the market, as well as the related industries that support it, such as Sports marketing and media.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
