Baseball Merchandise - Americas

Americas

Highlights

Revenue in the Baseball Merchandise market is projected to reach US$1.30bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.22%, resulting in a projected market volume of US$1.45bn by 2029.
In global comparison, most revenue will be generated United States (US$1.25bn in 2024).
The average revenue per user (ARPU) in the Baseball Merchandise market is projected to amount to US$102.20 in 2024.
In the Baseball Merchandise market, the number of users is expected to amount to 13.9m users by 2029.
User penetration in the Baseball Merchandise market will be at 1.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Merchandise Market in the Americas is facing a stagnant growth rate due to factors such as the saturation of the market and limited innovation in products. Despite this, the market is driven by the high demand for baseball merchandise among passionate fans.

Customer preferences: As technology continues to advance, there has been a rise in demand for personalized sports merchandise among consumers. This trend has also extended to the baseball market, with fans seeking unique and customized items to show their team loyalty. Additionally, there has been a growing interest in eco-friendly and sustainable merchandise, as consumers become more socially and environmentally conscious. This shift towards personalized and sustainable merchandise reflects the evolving preferences and values of consumers in the Baseball Merchandise Market.

Trends in the market: In the Americas, the Baseball Merchandise market is experiencing a surge in online sales, with more consumers turning to e-commerce to purchase their favorite team merchandise. In the United States, there has been a shift towards customizable and personalized merchandise, allowing fans to customize their items with their favorite players name and number. In South America, there is a growing trend of eco-friendly and sustainable merchandise, in line with consumer preferences for environmentally-friendly products. These trends highlight the increasing popularity of online shopping and the importance of catering to consumer preferences for customization and sustainability, providing opportunities for growth and innovation in the Baseball Merchandise Market.

Local special circumstances: In the Baseball Merchandise Market of the Baseball Market within the Sports Market, the United States dominates with its strong traditional ties to the sport. However, in Latin America, a region with a rich baseball culture, demand for merchandise is driven by the intense fandom and loyalty towards specific teams and players. This has led to the emergence of local merchandise brands that cater specifically to these markets with customized products and designs. Additionally, cultural traditions such as team-themed weddings and local festivals further contribute to the unique dynamics of the baseball merchandise market in Latin American countries.

Underlying macroeconomic factors: The Baseball Merchandise Market of the Baseball Market within the Sports Market is impacted by macroeconomic factors such as consumer spending, disposable income, and consumer confidence. A strong economy, with low unemployment and high consumer confidence, can lead to increased sales of baseball merchandise. On the other hand, a weak economy can lead to decreased sales as consumers prioritize spending on essential items rather than discretionary purchases like sports merchandise. Additionally, trade policies and international trade agreements can also impact the supply chain and availability of baseball merchandise, ultimately affecting market performance.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.