The American Football market in the Americas is experiencing slow growth due to various factors. These include limited audience growth for American Football Media, declining popularity of American Football Merchandise, and high ticket prices for American Football games. However, there is still potential for growth as technological innovations in streaming services and increasing consumer interest in health and wellness may boost market growth in the future.
Customer preferences:
Consumers in the American Football Market within the Sports Market are gravitating towards more sustainable and eco-friendly products, in line with the growing trend of environmental consciousness. This is evident in the shift towards organic and natural athletic gear, as well as eco-friendly stadium facilities and operations. Additionally, there is a growing demand for plant-based and healthier food options within stadiums, reflecting consumers increasing focus on personal health and well-being. This trend is also seen in the rise of eco-friendly and environmentally conscious events and initiatives, such as recycling programs and carbon offsetting initiatives for team travel.
Trends in the market: In the American Football Market within the Sports Market, there is a growing trend of incorporating technology to enhance the overall fan experience. From virtual and augmented reality experiences to mobile apps that provide live game updates and stats, the use of digital platforms is on the rise. Additionally, there has been a shift towards eco-friendly and sustainable stadiums, with the implementation of renewable energy sources and recycling programs. These trends demonstrate a focus on innovation and sustainability within the industry, and have potential implications for stakeholders in terms of cost savings, fan engagement, and environmental impact.
Local special circumstances: In the United States, the American Football Market holds a significant place in the countrys cultural identity. The game has become a multi-billion dollar industry fueled by passionate fan bases, lucrative media rights deals, and intense competition between teams. Furthermore, the uniquely patriotic nature of the sport, often referred to as Americas Game, adds to its appeal. The strong national pride and deep-rooted attachment to the sport have a significant impact on consumer behavior and market trends, making it a highly unique and profitable market within the broader Sports Market.
Underlying macroeconomic factors: The American Football Market within the Sports Market is greatly impacted by macroeconomic factors such as consumer spending patterns, government support, and investment in infrastructure. Countries with strong economies and high levels of consumer spending tend to have a thriving American Football Market, while countries with weaker economies and lower levels of consumer spending may struggle to support the sport. Additionally, fiscal policies and regulations governing sports may impact the popularity and growth of American Football in certain regions. The global economic climate also plays a role, as fluctuations and instability can affect consumer behaviors and overall market growth.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
