The Soccer Media Market in the Americas is seeing moderate growth due to factors such as advancements in digital media, growing interest in soccer, and the convenience of online platforms. However, this growth rate is being impacted by regulatory challenges and saturation in the market.
Customer preferences: As the popularity of soccer continues to grow in the Americas, the demand for advanced soccer technology and analytics is also on the rise. Fans are seeking more in-depth analysis and behind-the-scenes content, resulting in an increase in production and consumption of soccer-related media. This trend is fueled by the growth of social media and OTT streaming platforms, as well as a younger, digitally-savvy audience that values instant and personalized access to their favorite teams and players. Additionally, the integration of virtual and augmented reality technologies in sports coverage is providing fans with a more immersive experience and driving engagement with soccer media.
Trends in the market: In North and South America, there is a rising trend of incorporating digital media platforms to enhance the soccer viewing experience. With the increasing popularity of streaming services and social media, major soccer leagues are partnering with technology companies to offer live streams, highlights, and interactive content to fans. This trend not only caters to the growing demand for convenience and accessibility among viewers but also presents opportunities for advertising and sponsorship in the Sports market. Furthermore, this digital transformation is expected to continue to reshape the landscape of the soccer media market in the coming years, driving innovation and competitiveness among industry players.
Local special circumstances: In the Americas, the Soccer Media Market is influenced by strong cultural passion for the sport, with countries like Brazil, Argentina, and Mexico leading in fan base and engagement. This creates a highly competitive landscape for media companies, who must cater to the local preferences and traditions of each market. Additionally, regulatory differences among countries, such as restrictions on foreign media ownership, also play a role in shaping the dynamics of the Soccer Media Market in the region. These factors contribute to a unique and dynamic marketplace for soccer media, allowing for innovative and tailored approaches to reach and engage audiences.
Underlying macroeconomic factors: The Soccer Media Market in Americas is heavily influenced by macroeconomic factors such as the overall economic health of the countries, technological advancements, and government policies supporting digital media. Countries with strong economies, advanced technology infrastructure, and supportive regulatory environments are experiencing higher demand for digital media and faster market growth. Additionally, the increasing popularity and global reach of soccer, combined with the rise of digital and social media usage, are also contributing to the growth of the Soccer Media Market in Americas.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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