Metaverse

The Metaverse market in the Americas is set to reach a projected value of US$28.1bn by 2024.
It is expected to exhibit an annual growth rate of 38.51% from 2024 to 2030, resulting in a projected market volume of US$198.4bn by 2030.
The United States is the primary generator of this value, with a projected market volume of US$23.0bn in 2024.
In terms of user base, the number of users in the Metaverse market is anticipated to reach 450.3m users by 2030.
The user penetration rate, which currently stands at 17.1% in 2024, is projected to rise to 48.8% by 2030.
Furthermore, the average value per user (ARPU) is expected to amount to US$184.0.
The Metaverse market in the Americas is booming, with major tech companies like Facebook and Microsoft investing heavily in virtual reality and augmented reality technologies.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in Americas is experiencing significant growth and development, driven by customer preferences for immersive and interactive digital experiences.

Customer preferences: Customers in the Americas are increasingly seeking out virtual reality (VR) and augmented reality (AR) technologies, as they offer unique and engaging experiences. The ability to explore virtual worlds, interact with others, and customize their digital identities appeals to a wide range of consumers. Additionally, the COVID-19 pandemic has accelerated the adoption of digital platforms and virtual experiences, as people have sought alternative ways to socialize and entertain themselves while adhering to social distancing measures.

Trends in the market: One of the key trends in the Metaverse market in Americas is the convergence of gaming and social media. Virtual worlds and online games are becoming more social, allowing users to connect and interact with friends and strangers alike. This trend is driving the growth of virtual economies, where users can buy and sell virtual goods and services using real or virtual currencies. Companies are also exploring the potential of blockchain technology to create decentralized and secure virtual marketplaces. Another trend is the integration of Metaverse technologies into various industries beyond gaming. For example, the real estate industry is using VR and AR to offer virtual property tours and visualize architectural designs. The education sector is leveraging immersive technologies to create virtual classrooms and enhance remote learning experiences. These applications of Metaverse technologies are expanding the market and attracting new customers.

Local special circumstances: The Americas is a diverse region with varying levels of technological infrastructure and internet penetration. While countries like the United States and Canada have advanced digital ecosystems and high-speed internet connectivity, other countries in Latin America may face challenges in terms of access and affordability. However, the increasing availability of smartphones and the ongoing expansion of internet infrastructure are helping to bridge the digital divide in the region.

Underlying macroeconomic factors: The Metaverse market in Americas is also influenced by macroeconomic factors. The region has a strong economy and a large population, which provides a large customer base for Metaverse companies. Additionally, the Americas have a vibrant tech startup ecosystem, with many innovative companies focusing on Metaverse technologies. The presence of major tech hubs, such as Silicon Valley and New York City, attracts talent and investment to the region, further fueling the growth of the Metaverse market. In conclusion, the Metaverse market in Americas is flourishing due to customer preferences for immersive digital experiences, the convergence of gaming and social media, and the integration of Metaverse technologies into various industries. Despite varying levels of technological infrastructure, the region's strong economy, large population, and vibrant tech startup ecosystem are driving the growth and development of the Metaverse market.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.