Baseball Media - Americas

Americas

Highlights

Revenue in the Baseball Media market is projected to reach US$6.65bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.52%, resulting in a projected market volume of US$9.55bn by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$149.20 in 2024.
In the Baseball Media market, the number of users is expected to amount to 55.7m users by 2029.
User penetration in the Baseball Media market will be at 4.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In the Americas, the Baseball Media Market is experiencing slow growth due to factors such as limited consumer interest and the availability of free coverage. Despite minimal growth, rising baseball fandom and increased media coverage in the region are expected to positively impact the markets growth rate.

Customer preferences: In recent years, the Baseball Media Market has seen a significant increase in online streaming services, as consumers are opting for more convenient and cost-effective ways to access their favorite baseball games. Millennials, in particular, are driving this trend, as they have a strong inclination towards digital platforms. This shift is also influenced by the increasing multiculturalism and diversity within the US, leading to a rise in demand for international baseball leagues and events. Additionally, the rise of social media has resulted in a new wave of sports fans connecting and engaging with each other, contributing to the growth of the Baseball Media Market.

Trends in the market: In the United States, the Baseball Media Market is experiencing a shift towards digital platforms for accessing baseball content. This trend is driven by the growing popularity of streaming services, such as MLB.TV and ESPN+, as well as the increasing presence of social media in covering and promoting the sport. This trajectory has significant implications for industry stakeholders, as it allows for a wider reach and more personalized content for fans. Additionally, the increase in online engagement presents opportunities for targeted advertising and potential for revenue growth in the market. In the future, we can expect the Baseball Media Market to continue to evolve in alignment with digital trends, creating a more interconnected and accessible experience for fans.

Local special circumstances: In the United States, the Baseball Media Market of the Baseball Market within the Sports Market is influenced by the countrys strong love for the sport and its rich history. Additionally, the market is heavily impacted by the countrys diverse media landscape, with traditional networks, online platforms, and social media all playing a significant role in broadcasting and promoting baseball. Furthermore, regulations such as exclusive broadcasting rights and antitrust laws have also shaped the dynamics of the market, adding to the unique factors that set it apart from other markets in the world.

Underlying macroeconomic factors: The Baseball Media Market is greatly influenced by macroeconomic factors such as the overall economic health of the United States, government fiscal policies, and changing trends in the global economy. The success of the market relies heavily on the disposable income of consumers, as well as the level of advertising and sponsorship investments in the sport. Additionally, changes in the overall health of the national economy and fluctuations in currency values can also impact the markets performance. With a strong economy and favorable fiscal policies, the Baseball Media Market in Americas is expected to continue its growth, as the sport is deeply ingrained in American culture and has a loyal fan base.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.