The Soccer Market in the Americas has been experiencing limited growth, influenced by factors such as the saturation of Soccer Media, declining sales in Soccer Merchandise, and the lack of demand for Soccer Tickets. This stagnant growth is impacted by the slowdown in consumer spending and the resumption of live events after the COVID-19 pandemic. However, the market still holds potential for growth through strategies such as diversifying revenue streams and targeting emerging markets.
Customer preferences: The Soccer Market within the Sports Market is experiencing a rise in popularity of e-sports, where professional gamers compete in virtual soccer tournaments. This shift is driven by the younger demographics preference for digital and interactive experiences. Additionally, the rise of social media as a platform for sharing game highlights and discussing player performances has further fueled interest in e-sports. This trend highlights a significant cultural shift in how consumers engage with sports, with a focus on digital accessibility and connectivity.
Trends in the market: In the Americas, the Soccer Market within the Sports Market is experiencing a surge in online streaming and fan engagement, with the rise of digital platforms and social media. This trend is expected to continue as consumers increasingly seek immersive experiences and personalized content. Additionally, there is a growing interest in the use of data analytics and technology to enhance player performance and team strategy. This presents opportunities for industry stakeholders to capitalize on digital innovations and cater to the evolving preferences of consumers for a more interactive and data-driven soccer experience.
Local special circumstances: In the United States, the soccer market has been growing steadily due to a shift in consumer preferences towards more diverse sporting options. This is further boosted by the increasing popularity of soccer among the millennials and Gen Z population. Additionally, the rise of social media and online streaming platforms has revolutionized the way sports are consumed, leading to a surge in digital engagements in the soccer market.
Underlying macroeconomic factors:
The Soccer Market within the Sports Market market in Americas is greatly affected by macroeconomic factors such as government policies, consumer sentiment, and global economic trends. With the rise of internet connectivity and social media, the demand for soccer content and merchandise has increased, leading to a growth in market size. Countries with stable economies, supportive government policies, and high consumer spending are seeing the most growth in the Soccer Market. Additionally, the popularity and success of the sport at a national and international level can also greatly impact the market, driving more investments and opportunities for growth. Furthermore, as the Americas region is experiencing economic growth and stability, the overall outlook for the Soccer Market looks promising.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
