Baseball Media - Eastern Asia

Eastern Asia

Highlights

Revenue in the Baseball Media market is projected to reach US$1.24bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.70%, resulting in a projected market volume of US$1.41bn by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$11.11 in 2024.
In the Baseball Media market, the number of users is expected to amount to 122.9m users by 2029.
User penetration in the Baseball Media market will be at 6.8% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media Market in Eastern Asia is seeing a negligible growth rate, due to factors such as saturation of the market, limited technological advancements, and declining popularity of baseball in the region. This has impacted the growth potential of the market, despite the convenience offered by online platforms.

Customer preferences: As the popularity of baseball continues to grow in Eastern Asia, there has been a notable shift in consumer preferences towards accessing baseball media through digital platforms. This trend is largely driven by the tech-savvy younger generation who increasingly prefer consuming sports content on their smartphones. Additionally, with the rise of live streaming and on-demand services, there is a growing preference for personalized, on-the-go access to baseball coverage, further boosting the demand for digital media in the baseball market segment.

Trends in the market: In Eastern Asia, the Baseball Media Market is experiencing a similar trend of digitalization, with a rise in live streaming services for baseball matches. This trend is driven by the increasing popularity of online platforms and the convenience they offer for fans to access games on-the-go. Additionally, there has been a shift towards social media platforms as a primary source of sports news and updates, leading to a rise in partnerships between baseball leagues and social media companies. These developments have created new opportunities for industry stakeholders, such as increased revenue streams and a larger global reach. However, there are also concerns over potential piracy and the impact of reduced stadium attendance. As the digitalization of the Baseball Market continues, it will be crucial for stakeholders to adapt and stay updated on emerging trends in order to remain competitive in this evolving landscape.

Local special circumstances: In Eastern Asia, the Baseball Media Market has been shaped by the cultural obsession with sports, particularly baseball. This has led to a large fan base and demand for media coverage of games and players. The use of social media has also played a significant role in the market, with fans actively engaging and consuming content. Additionally, the regulatory environment in some countries, such as China, has limited access to foreign media outlets, giving rise to local media companies filling the gap. These unique factors contribute to the markets dynamics and differentiate it from other regions.

Underlying macroeconomic factors: The Baseball Media Market within the Sports Market is heavily influenced by macroeconomic factors in Eastern Asia. Global economic trends, such as increasing disposable incomes and consumer spending, are driving the demand for high-quality sports content in this region. Additionally, countries like Japan, South Korea, and China have strong national economic health and are investing heavily in infrastructure development, including sports stadiums and media production facilities, to support the growth of their Sports markets. Fiscal policies and government support, such as tax incentives for sports media companies, also play a crucial role in the success of the Baseball Media Market. Overall, the favorable macroeconomic climate in Eastern Asia is contributing significantly to the expansion of the Baseball Media Market within the larger Sports Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.